Car rental industry, self drive car rental, car rental companies, car rental market, global rent a car : Ken Research

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• Facial Recognition Technology And Car Rental
  Industry Market Outlook Ken Research

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• Facial recognition technology has begun to gain
  traction on devices like i-Phone X. Just recently
  IDEMIA announced their plan to install facial
  recognition cameras in rental vehicles. IDEMIA is
  a French company that specializes in biometrics
  and digital technology. This company is using
  technology to increase the security of rented
  vehicles. Car rental market research reports
  indicate that the number of users opting for car
  sharing services is expected to surge by 2025.
  However, this technology is posing a serious
  threat to privacy. Law authorities and car rental
  companies will now be able to spy on people. Car
  rental companies can combine GPS and facial
  recognition data to create an intimate record.

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• Certain digital methods have been introduced in
  the recent past in order to improve the safety
  and security of rented cars. These methods mostly
  rely on digital photography. The technology is
  now improving and there is more advanced and
  improved methods to combat the issue of security
  of rented cars. Omoove under Octo Telematics with
  its partner IDEMIA has developed an application
  called EasyOpen which people can download on
  their smart phones and use as keys to their
  rented cars. This was a step taken in the
  interest of security to ensure that only
  authorized people operate the vehicle. Both these
  companies have now taken a step further in the
  interest of security. They have now incorporated
  facial recognition into their EasyOpen solutions
  system. The system uses the smart phone to create
  the identity of the driver by registering ID
  documents while afterwards granting access to the
  car through a selfie thanks to IDEMIAs facial
  recognition solution. The digital enrolment
  process combined with facial recognition
  technology will securely enroll and authenticate
  the driver before EasyOpen automatically opens
  the car.

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• Security is an immediate concern for the industry
  because it is expected that the number of people
  availing car rental and car sharing services will
  increase. Private car usage will then decrease
  and car rental services will need high performing
  technologies to secure shared and rented
  vehicles. IDEMIA and Omoove have strengthened
  their position in this market with simple and
  fast EasyOpen solutions.
• Until now the incorporation of facial
  identification technology was not part of the car
  rental industry however, it has now been brought
  into the industry by some of the most reputed
  players. Omooves parent company Octo Telematics
  is a European leader in providing innovative
  technological solutions. OT Morpho (Oberthur
  Technologies) now known as IDEMIA is a leading
  global provider of security software products and
  services. Apart from this, it also specializes
  in Augmented Identity to cater to the modern
  digital world and has a strong foothold in the
  field.

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• Car rental industry analysis reveals a rapidly
  increasing demand. This industry is undergoing
  advancements in the security sector with big
  players like OT and Morpho joining forces to form
  IDEMIA and thereby augmenting technological
  change by introducing facial recognition
  technology. Their innovation is being well
  received globally as they serve 180 countries.

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• For more information, click on the link below
• https//www.kenresearch.com/tag/automotive-transpo
  rtation-and-warehousing/car-rental/161.html
• Related Report -
• https//www.kenresearch.com/automotive-transportat
  ion-and-warehousing/automotive-and-automotive-comp
  onents/saudi-arabia-vehicle-leasing-market/143546-
  100.html
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