SRV 340 Education on your terms/snaptutorial.com

1
SRV 340 Education on your terms/snaptutorial.com
2
SRV 340 Education on your terms/snaptutorial.com
SRV 340 Week 1 Discussion 1 Services
Marketing For more classes visit www.snaptutorial.
com   SRV 340 Week 1 Discussion 1 Services
Marketing   Services Marketing. Discuss the
importance of services marketing. How is services
marketing unique from marketing a product or
other tangible item? Additionally, discuss the
impact of services marketing on
3
SRV 340 Education on your terms/snaptutorial.com
SRV 340 Week 1 Discussion 2 Consumer Behavior For
more classes visit www.snaptutorial.com   SRV 340
Week 1 Discussion 2 Consumer Behavior   Consumer
Behavior. There are three stages of service
consumption Prepurchase, Service Encounter, and
4
SRV 340 Education on your terms/snaptutorial.com
SRV 340 Week 2 Assignment Seven Elements of
Service Marketing For more classes
visit www.snaptutorial.com   SRV 340 Week 2
Assignment Seven Elements of Service
Marketing   Seven Elements of Service Marketing.
In a three- to five-page paper (not including
title and reference pages), select a service
organization to use as an illustration in
discussing the seven elements of service
marketing. Also,
5
SRV 340 Education on your terms/snaptutorial.com
SRV 340 Week 2 Discussion 1 Pricing Ethics For
more classes visit www.snaptutorial.com   SRV 340
Week 2 Discussion 1 Pricing Ethics   Pricing
Ethics. Consider review question 8 from Chapter
6 why are ethical concerns and fairness
perception important issues when designing
service pricing schedules and revenue management
strategies? What are
6
SRV 340 Education on your terms/snaptutorial.com
SRV 340 Week 2 Discussion 2 Citis Marketing
Strategy For more classes visit www.snaptutorial.c
om   SRV 340 Week 2 Discussion 2 Citis Marketing
Strategy   Citis Marketing Strategy. Read the
article and discuss how Citi has differentiated
its marketing strategy from other large financial
institutions. How has Citi made its new approach
a success? Respond to at least two of your
classmates posts.
7
SRV 340 Education on your terms/snaptutorial.com
SRV 340 Week 3 Discussion 1 Managing Services
Processes For more classes visit www.snaptutorial.
com   SRV 340 Week 3 Discussion 1 Managing
Services Processes     Managing Services
Processes. Service organizations tend to manage
their processes by use of flowcharting and
8
SRV 340 Education on your terms/snaptutorial.com
SRV 340 Week 3 Discussion 2 Demand and Productive
Capacity For more classes visit www.snaptutorial.c
om   SRV 340 Week 3 Discussion 2 Demand and
Productive Capacity   Demand and Productive
Capacity. We know customers might expect or
demand more than a service organization can
deliver, yet the organization must keep the
perception of the value of its services high in
the
9
SRV 340 Education on your terms/snaptutorial.com
SRV 340 Week 4 Discussion 1 Image Positioning
Differentiation For more classes
visit www.snaptutorial.com   SRV 340 Week 4
Discussion 1 Image, Positioning,
Differentiation   Image, Positioning,
Differentiation. Since services are intangible,
it is often difficult for a consumer to assess
10
SRV 340 Education on your terms/snaptutorial.com
SRV 340 Week 4 Discussion 2 Managing People For
more classes visit www.snaptutorial.com   SRV 340
Week 4 Discussion 2 Managing People   Managing
People. Since a services organization does not
sell a tangible product, the manner in which the
service is delivered becomes critical to the
value perception of the consumer. The person
delivering the service is
11
SRV 340 Education on your terms/snaptutorial.com
SRV 340 Week 5 Discussion 1 Customer Loyalty
Programs For more classes visit www.snaptutorial.c
om   SRV 340 Week 5 Discussion 1 Customer Loyalty
Programs   Customer Loyalty Programs. How much is
a customer worth over a lifetime of buying? The
text in Chapter 12
12
SRV 340 Education on your terms/snaptutorial.com
SRV 340 Week 5 Discussion 2 Handling Customer
Complaints For more classes visit www.snaptutorial
.com   SRV 340 Week 5 Discussion 2 Handling
Customer Complaints   Handling Customer
Complaints. Although customer complaints are
commonly dreaded, the feedback from the customer
can actually give the services organization an
opportunity to improve its quality of services
and build
13
SRV 340 Education on your terms/snaptutorial.com
SRV 340 Week 5 Final Paper Service Services
Generational Gaps For more classes
visit www.snaptutorial.com   SRV 340 Week 5 Final
Paper   Service Services Generational
Gaps   Focus of the Final Paper
14
SRV 340 Education on your terms/snaptutorial.com