Infographic Designs- Tips & tricks by Canva

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Infographic Designs- Tips tricks by Canva
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Infographics do just what their name suggests,
they supply you with a lot of info, all wrapped
up in a stylish graphics. Infographics have
essentially been proven to be incredibly
successful forms of communication, and brand
promotion, so needless to say theyve become
pretty important to many digital marketers.
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Why Infographics? There are a lot of reasons to
choose infographics, but the main argument
remains Infographics are visual items, and
humans are visually wired creatures. In fact,
90 of the information transmitted to your brain
is visual.  According to the statistics, humans
process visual scenes about 60,000 times faster
than they do text. So, it probably makes sense
that people only read and process about 28 of
the text on web pages on average nowadays,
because their brains are hunting for that visual
cue to latch onto. This is where infographics
come in.
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Infographics take all of that dense textual
information and convert it into an easy-to-read,
highly visual piece of content that people are
much more likely to read, understand, and
remember. Plus, theyre highly shareable, so not
only are they willing to explain a lot of
information in a quick, accessible way, but
theyre also ready and able to promote your brand.
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Infographics might seem quite labor-intensive,
time consuming and potentially expensive to
create, and some even take an impressive amount
of time and effort to create, this doesnt mean
yours has to. There is a myriad of free online
tools at your disposal right this second that
helps you create just about any design, and one
of those tools is Canvas drag-and-drop
infographic creator.
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Canva infographic  Start with a beautiful
pre-made template or a fresh canvas and simply
drag and drop graphics, text boxes, and anything
else you need right onto the page. In just a few
clicks youll have a stunning infographic.  Now
we have that sorted, lets look at how to design
and create your infographic.
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Finding Your Narrative- An infographic, to the
untrained eye, may seem like a cluster of graphs,
charts, and statistics designed to look fancy,
but what a good infographic does is tells a
story. Try to think of your infographic like an
essay, you first introduce the topic, and then
logically explain the topic bit by bit, topic by
topic, etc. First, it introduces the topic.
Theres a striking title design, a plug for the
infographic creators, and a brief summary of the
overall topic at hand. After this, the
complication is introduced. The complication
here is the problem that the infographic will aim
to solve. Another example of possible
complication is Why is content marketing
important to my brand? After this, then comes
the central argument.  This is where you let your
research, facts, figures, and data
representations shine. You are able to argue
and prove your point through well-organized and
presented graphics and data visualizations. 
Finally, comes the last part of the narrative,
the conclusion. Of course, this is just one of
many ways to structure and find your
infographics narrative. Try to tell the
narratorial through layout, design, and copy, and
try to incorporate some story into your
infographic for maximum effectiveness.
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Flow- If you see an infographic and not known
where to look first, then that infographic
probably didnt have a very strong flow. When
designing an infographic (or any design, really)
there are certain things you can do to help
consumers eyes travel around the page. One
useful technique for infographics that you may
see a lot is the use of leading lines. Organizing
Your Information- So, youve collected your
information, have a basic idea of your narrative,
now decide how you present and organize your
information. There are a lot of infographic
types, so take your time, explore different
options and find which is best for your topic.
But for now, lets run over a few common types
and applications.
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• Timelines- It is a very familiar format to many
  people, so chances are everyone will know how to
  navigate through your design. Plus, theyre a
  great tool for creating a more linear narrative
  for your topic. Some other uses for timelines
  are
• Explaining the history of something, e.g. the
  origin of a brand
• Representing the evolution of something, e.g. an
  artistic movement
• Putting a lot of information into a simple and
  easy to manage order

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• Alphabetically- Alphabetizing information is a
  tried and tested method in many fields, but what
  about infographics? A trend in some infographics
  is to present your data alphabetically. While
  this method is by no means for everybody and
  every topic, it is good for
• Adding some structure to a very general topic
• Catching consumers eyes and drawing in interest
• Can put a new spin on an old topic

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• Comparing and Contrasting- Comparing two opposing
  ideas or concepts is a great way to explain two
  ideas/concepts/elements quickly and simply.
  Comparative infographics work wonders for any
  topics where you are
• Visualizing pros and cons
• Showing the wrong and right way to do something
• Highlighting similarities and differences between
  two ideas/elements
• By visualizing each graphic side by side,
  consumers are able to pick out exactly what
  differences there are between each approach and
  learn much faster

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Data Representations- A lot of infographics deal
with statistics, and if you are working with
numbers, facts, and research data, presenting
your infographic as a series of data
representations can make the information a lot
less stuffy and more engaging. Data
representations canMake data easy to understand
at a glance Be tailored to suit any application
from professional scenes, to more casual ones Be
very persuasive
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Designing Your Infographic  Develop a Style- This
is the fun part. This is where you get the chance
to dictate what will be unique about your
infographic and how you will tackle your design.
Choose and develop a style and tone for your
infographic that you can carry on through the
whole piece. Make sure its a style that can suit
every point your infographic is going to make,
and one that you can consistently use
throughout. Present Your Data in Interesting
Ways- So youre designing an infographic, chances
are you might have to create a graph, a chart or
some form of data visualization. There are
numerous ways to make it interesting
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• Keep Things Simple- As with any design, theres a
  lot of rules of thumb that you can adhere to or
  throw out the window, but if youre a beginner
  designer and looking for a quick rundown and a
  few ways to ensure your infographic looks sharp,
  heres a few quick tips
• Keep your color palette small. Two to three
  colors are generally regarded as the sweet spot
  for a clean and sophisticated color palette, but
  you may need more or less. Add or subtract colors
  as you need, but do it purposefully.
• Bump up the contrast. Contrast is an important
  element of design, and infographics are no
  exception. In short, the higher your contrast,
  the more legible and readable your infographic
  will be. So when it comes time to design your
  infographic, ensure you choose colors with a good
  amount of contrast.
• Keep your font palette small. Similar to the
  color palette point, two to three fonts in one
  design is regarded as a good amount. If you use
  too many fonts you risk your design looking
  clunky and overly complicated, so keep your
  circle small.
• Try to pair your fonts with purpose. Just like
  people, some fonts get along well and some just
  do not. Experiment with different combinations of
  fonts until you find two or so that work well.
• Dont forget your hierarchy. Typographical
  hierarchy is a huge player in the game of
  infographics, so dont forget about it. Be sure
  you have your headings, sub headings, body copy,
  etc. all sorted and clear to keep your design
  legible and readable

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Reap the Benefits Of Symbols- A big reason why
infographics are so successful is their use of
visuals to communicate. So, when designing your
infographic try to really reap the biggest
benefit possible out of your symbols in order to
communicate. Do not go overboard with the
symbols. Use them wherever needed, yes, but be
sure to balance them out with some type,
otherwise your infographic will look like its
written in code, and the effectiveness of your
symbols will be lost. So, keep your symbols
powerful and purposeful. Create an Eye-Catching
Headline-Just like a novel or a film, your title
is pretty important both in terms of design and
copywriting. Take the time to really do your
infographic justice by creating an eye-catching
and effective title. Lets look at some
techniques to help you get the most out of your
headline.
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Make It Big and Bold- Give your audience no
chance but to know what your infographic is
about. Big letters and a bold typeface can help
make your title pop. Pay attention to the
contrast of your type and background colors as
well, if you had a big title in a mint green
color on a light blue background, your contrast
would be low, and not attract as much
attention. Emphasize The Number of Points- This
technique is great for setting your infographic
apart from. Flaunt that figure and entice readers
in.
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Pose a question Break down that fourth wall and
ask your consumers to self-reflect. Propose a
question to them that your infographic will help
to answer in order to immediately immerse your
audience in the infographic. Sharing Your
Infographic with The World- Social media is
definitely a one stop shop for circulating your
infographic around the World Wide Web. Pay
special attention to the more visual social media
like Pinterest, as this is where people are most
likely to stumble upon your infographic and share
it around. One thing to note before you put your
beautiful infographics on social media, though,
is sizing. A lot of infographics tend to be quite
long image files, and if this is the case with
yours, you may want to consider just posting a
section of your infographic, or a title image
with a link to the graphic in full. This doesnt
have to be a drama, though. Simply crop the top
title of your infographic design and use this, or
design a whole new one in your style using
Canvas social media templates to ensure that
perfect post size for every social media.
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Create Supporting Content- Infographics are often
strong enough to stand on their own two feet, but
to really beef up your infographic, consider
writing an accompanying blog post, summary,
recap, etc. of the content to add in more
information and attract attention back to the
original source you. An accompanying blog
post/written piece is a great technique for
infographics that arent as text-heavy as you can
expand on certain points and ideas in the
content. Plus, accompanying written content gives
you the chance to link to external sites, further
research, and your infographic sources.
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Dont Forget To Credit- Youve spent all this
time and effort on your stunning infographic, so
dont let the credit for it go to the wrong
person. Remember to pop your brand logo, your
name, website, or any other credits necessary
somewhere on your infographic to ensure the
content is traceable to you. Dont forget to
credit your sources as well, if necessary. Not
only does this reinforce the legitimacy of your
statistics and info, it also gives credit to the
researches and organizations behind the numbers
you are using. A good position for your credits
is the footer of your infographic, as this is
where most people will look for a source
name. Infographics can be equal parts fun and
functional, which is probably why they have
remained so popular for so long. When created
with purpose and care, infographics can promote
your brand and transmit big chunks of information
in one fell swoop.  
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