Inbound Marketing Explained - Frontline Telemarketing

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Inbound Marketing Explained - Frontline
Telemarketing

• Outbound vs. Inbound Marketing strategies
• With the rise of the internet and digital
  marketing there are now 2 types of strategies to
  promote your business, Inbound marketing and
  outbound marketing.

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Inbound Marketing Explained

• As time goes by more businesses are swaying
  towards the new Inbound marketing methods but old
  traditional outbound methods still play a vital
  part in winning new customers.
• A closer look at inbound marketing and outbound
  marketing
• When using Inbound marketing, attention is
  naturally drawn to your product and brand online.
  The more your business offers in the way of the
  latest industry news, product reviews and general
  help and advice the more of a trusted source you
  become.
• Reasons why inbound marketing is a good idea
• Customers deserve the freedom to choose how they
  buy and what research they feel is important
  prior to purchasing. Inbound marketing just
  guides them along the way.
• Inbound marketing builds brands and improves
  customer/salesman relations.
• Inbound Marketing makes you a thought leader
  within your industry and a go to company.

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Inbound Marketing Explained
Ways to utilize inbound marketing Blogging This
is where you can promote new products and be a
trusted source for regular up to date industry
insights. Social Media Become an ambassador for
your business and act as a news broadcaster for
all things relevant and current whilst networking
and building rapport Search Engine Optimization
(SEO) Finding the best prospects is a key goal
with SEO. Remember Write for people, not for
search engines!
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Inbound Marketing Explained
Why Traditional outbound methods are still
important Outbound Marketing typically involves
talking instead of listening. This kind of
marketing is used for mass coverage and more a
numbers game effect. We still find this can be
extremely important to hook prospects onto your
story or for brand awareness. This strategy can
sometimes be the starting point of their journey
for you to then listen to their needs and
questions whilst automating them through a
digital journey via Inbound marketing.
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Inbound Marketing Explained

• What Outbound Marketing Accomplishes
• Telemarketing can separate the yess from the
  nos even if they are not ready to buy yet.
• It can create a buzz around your brand and any
  new offers or products.
• It can reach out to prospects which would never
  have found you before.
• Because its more about talking then listening
  prospects can hear things that they would never
  have known whilst they were doing their own
  research.

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Inbound Marketing Explained

• Tools Used In Outbound Marketing
• Telemarketing
• Leaflet distribution
• Video marketing
• TV adverts
• Email marketing
• Trade shows
• Online PPC adverts

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Inbound Marketing Explained
Inbound marketing is nothing without the
traditional fail proof tactics of outbound
marketing and vice versa. So, maybe we should
stop pitting one against the other and consider
the success rate that comes with integrating the
two. Its all about balance and the push and pull
of making the sale and even the long-term
business relationship. Have you embraced Inbound
marketing yet and got the balance and new
strategies in place to future-proof your business?
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Frontline Telemarketing Phone- 01183241966 Address
- Dukesbridge House, 23 Duke Street, Reading,
Berkshire, RG1 4SA, United Kingdom