3 Marketing Spending Keys (so you can make money)

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3 Marketing Spending Keys (so you can make money)

• metron.ca
  403-257-2853

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A business knows that it must spend money to make
money MOST of the time and, yet thousands of
business owners think that their business is just
going to become successful right out of the gate.
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When it actuality it takes time and investment to
ensure a foundation for success. Overnight
successes are rare and in this article, we are
going to show you how to build the foundation
that will help you continually build on that for
success.
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When it comes to marketing, to have a successful
business somewhere and somehow, you need to get
the word out about your service or products.
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There are so many options these days when it
comes to marketing your business that it can
become overwhelming. Here are the top things we
see that DO NOT help your business grow.
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• You create a Facebook page and invite all your
  friends and family to like it. You get 150 likes
  and then it stops, I mean DEAD STOP. The organic
  reach is very low and no one that cares to buy
  your product has liked your page.

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• You head over to WIX and put together a quick
  website and launch it hoping that it will be seen
  and traffic will begin to visit but there are no
  more then 100 people visiting your site that
  month and over half of those are friends and
  family and competitors just checking you out.

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• You hire a marketing company to do some SEO and
  there is no tracking, measurements or even
  movement with your domain ranking. 6 months in
  there is nothing to show for the monthly costs
  and your left with not a phone call or a sale.
  The 3 areas that you need to budget and invest in
  for your new business are as follows

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• A Proper Website
• Today you can get a website for FREE and
  you can have something on line within 24 hours.
  AMAZING! This can be work for some companies but
  for most, it wont. We have a saying around
  Metron If you build it, they WONT come.

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This is very true with new websites. A website is
just a website just like when you open a shop
you need to get noticed and find a way to bring
people to the new shop. When it comes to cost,
for example, a WIX site will run you around 12
US/month MIN to have it attached to your domain
name and that adds up over the course of several
years.
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Also if you want to move on its not your site.
You would have to start over if you do not want
to use WIX anymore. If you opt for a quick fast
CHEAP option, (Kijiji for instance) there are
many factors that contribute to how this is not
the most ideal.
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We have rescued companies over and over who opted
for this and they are left with half jobs, no
access or waiting weeks and weeks or updates. We
suggest investing in a proper website that is
yours to keep and can be added to, optimized and
grow with your company!
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2. SEO Once you have your website unless you
have a VERY LARGE network that can push and cause
some viral movement no one will be visiting your
site. The competition for searchability is tight
and if you are not optimizing your site it will
not be found.
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SEO has been abused and used wrong for many years
but thanks to Google and their ability to
understand the needs of users and sift through
the negative results SEO is alive and well again.
Using On Page (what users see) Off Page (website
passed what users dont see)
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as well as Social Proof and Link Building and
Directory listings your business has a chance!
Depending on your niche you could rank on page 1
within 3 months if you are in a very
competitive niche it could take 6-12 months.
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But either way, you will be ranked and begin to
climb if you play the game right. SEO is a must
have for 6 months at least to ensure you are
checking off all the boxes that search engines
such as Google require from websites in 2017 to
be ranked.
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3. Paid Advertising More affordable than
you think. If you are looking to drive converting
traffic to your website then your company must
consider paid advertising and you must know your
cost of acquisition in order to apply this.
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There are so many platforms offering Paid
Advertising most all social channels now have
this option and can be cheap but eat up hundreds
and hundreds of dollars with NOTHING to show for
it.
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Search Engines also have the options such as Ad
Words which puts you top spot and most times if
done correctly will get your phone ringing but
that can be VERY expensive or it can be VERY
affordable.
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Paid Advertising must reach the correct
demographic that would want your business or
services and they must be managed and adjusted.
Banner ads, Call to Click, Lead and List Builders
are all awesome options but it depends on your
budget and Cost of Acquisition. Below are a
couple great options that can keep costs low when
moving forward with Paid Advertising.
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Google Ad Words Click to Call This option
uses ad words but you only get charged when the
user calls you. A guarantee leads but it can take
longer as some users do not want to call they
want to click through and check you out first.
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Facebook Video Ads These are VERY affordable
but you must ensure its reaching your target
demographic and has the right message. The
downside to these is there are a lot of views and
click-throughs but conversions could be low. But
again its a wide net for low cost.
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In the end, your company needs a marketing budget
and you need to know your numbers and a timeframe
for when you need to show a profit. Building from
scratch can take 6 months to 2 years and the
budget needs to be implemented correctly to
ensure conversions and leads.
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We suggest at least 750/month which can cover
SEO/Social for starters. If you have a company
that is willing to do it for less we would
suggest the services they offer may not be ideal
or provide results.
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Metron is happy to offer 1 of 2 Services for your
company TODAY to help you! Free Discovery know
your numbers, find your companies niche, get an
overview of what marketing model would work best
for you and find out what an ideal budget would
be for your company.
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Free Website We know that If You Build it
they wont come so if you have the budget and
ready to move forward we have a free website
offer. When signing up for 6 months marketing we
throw in the website. Its a WordPress SEO ready
website that goes live with no cost to you. We
then partner it
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with marketing services that suite your company
and budget and goals. Call us today if one of
these services can help your company!
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Metron is here to help and our integrity and
quick turn around and open communication is the
reason why over 60 companies have trusted us in
2017 alone. 403-257-2853 Ext 1 Source -
http//metron.ca/3-marketing-spending-keys-so-you-
can-make-money/
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