Ravi Boss Gaikwad starting noble cause of road safety on global scale

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ROAD SAFETY
MASTERS
T20 WORLD CUP
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INDIA
MORE THAN 1,50,000 PEOPLE ARE KILLED EACH YEAR
IN TRAFFIC ACCIDENTS.THATS ABOUT 400
FATALITIES A DAY
THE HIGHEST NO. OF ROAD FATALITIES IN THE WORLD
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ITS TIME WE CAME TOGETHER TO DO SOMETHING
WE NEED A MOVEMENT ACTION TO DRIVE THIS CHANGE
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LONG TERM COMMITMENT BEHAVIOURAL CHANGE CANT
HAPPEN OVER NIGHT NEEDS A LONG TERM PLAN.
WE ENVISAGE A 10 YEAR CONCERTED EFFORT TO BRING
ABOUT THIS CHANGE IN INDIA
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THE STRATEGY
TO GET THIS MESSAGE ACROSS TO MAXIMUM PEOPLE IN
INDIA WE NEED A HIGH IMPACT HIGH REACH PLATFORM.
BUT ADVERTISING ON EXISTING SPORTING PRPERTIES IS
PROHIBITIVE
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WHY CRICKET
CRICKET IS THE MOST FOLLOWED SPORTS IN THE COUNTRY
CRICKETERS IN INDIA ARE LOOKED UPON AS IDOLS BY
MOST OF THE CITIZEN OF THE COUNTRY PROMOTING THE
CAMPAIGN USING CRICKET AS A MEDIUM WILL CREATE
THE RIGHT IMPACT AMONGST THE VAST NUMBER OF
FOLLOWERS OF THE SPORT IN THE COUNTRY
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THE
BIG IDEA

• RIDE ON THE POPULARITY OF CRICKET CREATE A
  NEVER SEEN OR TRIED BEFORE PROPERTY

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SCHEDULE
THE EVENT A MASTERS T20 CRICKET WORLD CUP HELD
BETWEEN THE LEGENDS OF THE GAME. UNITING TO
PROMOTE THE CAUSE OF ROAD SAFETY
10TH TO 15TH NOVEMBER, 2018 _at_ CCI / WANKHEDE,
MUMBAI
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ROAD SAFETY
PRESENTING
MASTERS

• T20 WORLD CUP
• PARTICIPATION OF LEGENDS OF THE GAME FROM ALL
  OVER THE WORLD

T20 MASTERS CRICKET TOURNAMENT NEVER HAD BEFORE
IN INDIA HIGH SCOPE OF PR MEDIA MILEAGE
GENERATION
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ROAD SAFETY
MASTERS
T20 WORLD CUP
THE TEAMS
AN EXCITING NEVER SEEN BEFORE CRICKET TOURNAMENT
PLAYED BY THE LEGENDS OF THE GAME SIX
CRICKETING NATIONS WILL BATTLE FOR THE ROAD
SAFETY MASTERS T20 WORLD CUP PARTICIPATION OF
SOME OF THE GREATEST PLAYERS TO HAVE PLAYED THE
GAME TELEVISED BY BROADCAST PARTNERS ACROSS THE
GLOBE EACH TEAM TO COMPRISE OF A SQUAD OF 15
LEGENDS WHICH INCLUDES 5 MARQUEE PLAYER, 5 GRADE
A PLAYER 5 GRADE B PLAYER
INDIA
WEST INDIES
AUSTRALIA
SOUTH AFRICA
ENGLAND
SRI LANKA
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THE VISION
CREATE A GLOBALLY ATTRACTIVE T20 WORLD MASTERS
CUP TO BE PLAYED EVERY YEAR MAKE IT A CATALYST
FOR CHANGING BEHAVIOUR AND SAVING LIVES THROUGH
THE MESSAGE OF ROAD SAFETY WORLD LEGENDS OF
CRICKET BECOME AMBASSADORS OF ROAD SAFETY
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ATTAIN STATURE AND GAIN RESPECT
BY ASSOCIATING WITH THIS NOBLE CAUSE OF ROAD
SAFETY ON A GLOBAL SCALE
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UNPRECEDENTED REACH
GAIN AUDIENCES ACROSS THE GLOBE CREATE
AWARENESS ABOUT IIFLS FINANCIAL SERVICECS
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ACCESS TO LEGENDS OF CRICKET
INTERACTIONS WITH HIGH NET WORTH CRICKETERS TO
BECOME THE WEALTH MANAGEMENT ADVISOR OF CHOICE
RAHUL DRAVID
AJIT AGARKAR
VIRENDRA SEHWAG
SAURAV GANGULY
MURALI KARTIK
VVS LAXMAN
ASHISH NEHRA
HARBHAJAN SINGH
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NETWORKING WITH HNWIS
A CHANCE TO NETWORK WITH A NICHE AUDIENCE OF TEAM
OWNERS OTHER SPONSORS OF THE EVENT. PMG SPORTS
- ORGANISERS OF THE EVENT OWNERS BY LEGENDARY
CRICKETERS SUNIL GAVASKAR
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OPEN DOORS
DIRECT ACCESS TO THE MOST INFLUENTIAL CRICKETING
BODY IN THE WORLD
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PROMOTING
THE T20 MUMBAI LEAGUE
BY ASSOCIATING WITH THE MASTERS WORLD CUP, IIFL
GETS ACCESS TO THE KEY INFLUENCER DECISION
MAKERS AT VARIOUS CRICKETING BODIES THUS GIVING
AN OPPORTUNITY TO PROMOTE THE T20 ML
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THE 360 DEGREE CAMPAIGN
T.V
CREATE HYPE
NEWSPAPER
ON GROUND
GENERATE BUZZ
BUILD EXCITEMENT
ENGAGE FANS
OUTDOOR
RADIO
SOCIAL MEDIA PR
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COME PARTNER WITH US