Global Market for Surfing,Water sports equipment market,Surfboards,Surf Wear market,Surf Brands Global : Ken Research - PowerPoint PPT Presentation

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Global Market for Surfing,Water sports equipment market,Surfboards,Surf Wear market,Surf Brands Global : Ken Research

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The surfing equipments include surf boards, protective gear that includes wet suits and shoes and accessories including fins, leash, ear plugs and bags.The market includes two major entities namely manufacturers and distributors as the regional supplier of surfing equipment products. – PowerPoint PPT presentation

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Title: Global Market for Surfing,Water sports equipment market,Surfboards,Surf Wear market,Surf Brands Global : Ken Research


1
  • Global Surfing Equipment Market Research Report
    Ken Research

2
  • The market includes two major entities namely
    manufacturers and distributors as the regional
    supplier of surfing equipment products. The
    surfing equipments include surf boards,
    protective gear that includes wet suits and shoes
    and accessories including fins, leash, ear plugs
    and bags.
  • The surfboard market showcased a moderate growth
    at a CAGR of in terms of consumer expenditure.
    The market growth was largely supported by the
    factors such as rising interest in the sport as a
    leisure and sporting activity, easy accessibility
    to the sport through surf parks and surf pools
    and technological innovations that are highly
    focused on developing sophisticated surf-wear and
    surf-gear. Teenagers and people in their early
    twenties are the major customer segment for the
    sport and its equipments. Quiksilver has teamed
    up with Pacsafe, a company best known for
    designing an array of products for adventure
    travelers.
  • Americas accounted for the largest share in the
    contribution to the surfing equipment market as a
    region followed by Europe, APAC and MEA. In
    Americas, US had the highest participation rates
    owing to the popularity of the sport and plenty
    of surfing destinations.

3
  • In the APAC region, Australia has posed the
    fastest growth in the surfing equipment market at
    a CAGR of owing to the rising domestic and
    international tourism, increased spending on
    family vacations, several attractive national
    surfing reserves in the country and the
    popularity of beach and surf tourism and
    recreation. Between the year 2010 and 2014, the
    number of Aussies participating in surfing
    increased from to .
  • The most important equipment necessary for the
    sport is a surfboard and the use of the same does
    not require much technical training that attracts
    people to be a part of the sport.
  • The rising participation from women in the sport
    has offered a lucrative growth opportunity for
    the surf wear market during the year 2012-2017.
  • Surf boards accounted for a share of in the
    surfing equipment market as of 2017.

4
  • Traditional surf boards have been made of
    polyurethane (PU) foam that is then covered with
    polyester resin from the past 50 years. The only
    change that can be observed in the past decade is
    the use of epoxy. In this, an expanded
    polystyrene (EPS) core is covered with an epoxy
    resin, a harder material previously used in boat
    building. Surf boards are available in the market
    for prices starting from USD 700 and the prices
    may go beyond USD 1,500.
  • Surfing Gear and Accessories hold a share of
    in the surfing equipment market as of the year
    2017. Surfing gear and accessories includes
    wetsuits, shoes, helmets, fins, leash, ear plugs,
    bags and others related accessories. Wetsuit is
    the most essential surfing gear. The price of a
    surfing wetsuit starts from below USD 150 and may
    go beyond USD 300. Similarly, the price of a vest
    starts below USD 50 and go beyond USD 100. The
    gear and accessories required for surfing are not
    highly priced which made the segment to hold a
    lesser share.

5
  • In the year 2017, Americas accounted for the
    major share of in terms of consumer
    expenditure in the surfing equipment market. The
    region is highly popular for the presence of
    numerous water bodies. In the region the country
    that accounts for the largest share is the US. In
    2017, Europe accounted for the second largest
    share in the surfing equipment market. It held a
    share of in the same year. The region has a
    mix of both regular and occasional surfers. The
    region possesses many tourist destinations.
  • APAC region accounted for a share of only in
    the surfing equipment market and the major
    contributors for the same are Australia, South
    Korea and New Zealand for the year 2017. This
    region has accounted for a lower share in the
    market due to the lack of enthusiasts and
    established water bodies suitable for the sport.
  • As of 2017, the MEA region accounted for a share
    of in the surfing equipment market in terms of
    consumer expenditure. Americas has been the
    largest manufacturer of surf equipments and a
    host to the largest consumer base in the world.
    It exports premium, mediocre and low quality
    (thus cheaply priced) products and raw material
    to every other region especially APAC.

6
  • The market is highly fragmented with more than
    major and niche players. There are global
    manufacturers operating in the market. This
    market is highly competitive as the key players
    are competing with each other to expand their
    market reach across the globe through new and
    upgraded product offerings. The market is
    strongly established in the region Americas and
    Europe due to presence of high degree of
    professionalism and developed infrastructure.
    APAC MEA are emerging region in terms of
    professionalism product expertise. Surfing as a
    sport is gaining popularity every year. The
    growing interest among the people, easy access to
    the sport through surf parks and pools along with
    technology advancements in surfboards are
    strongly supporting growth in the market. Such a
    growth in the market is attracting many players
    into the market. Entering market is easy due to
    low cost of establishment, less number of players
    operating and low regulations. However, gaining a
    substantial market share among the popular and
    widespread brands is difficult. Quicksilver,
    Billabong, Hurley, O'Neill, RVCA, Volcom, Reef
    Sports, Roxy, Ripcurl are few major manufacturers
    in 2017. The major parameters on the basis of
    which the players in the market compete with each
    other are technological innovations, product
    performance, geographical presence and various
    other parameters.
  • The global Surfing equipment market has been
    growing at a substantial rate over the review
    period, 2012-2017 and it is expected that the
    market shall experience similar growth and will
    grow at a CAGR of from 2018-2022. It is
    expected that the consumer expenditure in the
    market shall reach USD million by 2022.

7
  • Rise of surfing as a lifestyle sport equally
    among all the age groups is regarded as the major
    reason for the expected growth in the coming five
    years.
  • The market has been anticipated to be evolved
    owing to the sustained efforts of surfing
    equipment manufacturers, marketers and
    associations to make surfing much more
    accessible. Moreover, in the recent years women
    participants in the sport has been on a rise.
    This shall lead to the launch of more fashionable
    surf-gear and surf-wear.
  • The region America is expected to dominate the
    market with a share of in terms of consumer
    expenditure, with US contributing most of the
    regions revenue, supported by the long
    established surfing culture in the region and the
    resulting large base of surfer population.

8
  • To know more, click on the link below
  • https//www.kenresearch.com/consumer-products-and-
    retail/sporting-equipments/global-surfing-equipmen
    t-market/149478-95.html
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  • https//www.kenresearch.com/consumer-products-and-
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  • Contact Us
  • Ken Research
  • Ankur Gupta, Head Marketing Communications
  • sales_at_kenresearch.com
  • 91-9015378249

9
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