Education Business Review, Market Research Reports for Education - Ken Research

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India Education Sector Computer the Classrooms
of Future India Ken Research
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Introduction Recent market research done into
the Indian Education sector has revealed that the
Indian Online Learning market comprising of web
based platforms, online applications and blended
learning programs would be a market worth USD 2
billion. The customer base in online learning is
expected to grow six fold from the current 1.6
million users to around 9.6 million by the year
2021. The increasing penetration of technology
into the education market is creating a paradigm
shift in the market for education in
India. Market Timeline In 2015, the government
of India launched a program to deliver free
learning through online platforms the SWAYAM
initiative has been a government program to
launch an online portal available to anyone
wishing to learn in India with a capacity to host
2,000 courses with over 80,000 hours of video
course material. The program was geared towards
accessibility of quality education to rural areas
aimed at connecting to 250,000 villages in India
providing the population with course material
from class 9 ranging to post graduate courses.
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The increasing addition of participants from tier
2 and tier 3 cities like Patna and Guwahati have
been noted to be the primary driver behind the
growth of the market. As of July 2017, it was
confirmed that the internet user base in India
had reached 500 million. Educational content has
been one of the most active parts of the internet
with Educational related searches on Google
tripling and Educational video demand doubling
over the last year. Around 45 of the searches
and queries are coming from beyond the top 6
metros in India. While a large number of searches
and queries have resulted from schooling due to
primary education still having the largest
customer base of around 260 million users, the
segment is poised to reach 773 million by the
year 2021. The reskilling and certification
segment was the most important with a value of
USD 93 million expected to grow to USD 453
million by the year 2021. Competitive exams and
other test preparation which is a small segment
as of today is likely to grow at a CAGR of 64 to
become a 515 million category in 2021. Even
major corporate are taking initiatives towards
reskilling with leading Indian conglomerate
Mahindra and Mahindra entering into a partnership
with Indian American educational tech platform
edX to retrain 117,000 of its employees in
various business tasks and skills . The learning
platform edX alone has seen tremendous growth in
the last 5-7 base owing to the addition of 1.5
million Indian customers alone which makes
roughly 11 of the platforms total customer base.
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This shows the difference accessibility plays and
even the government follows through on the trend.
With access to education being the major
inhibitor roughly 25 of students in India pursue
higher education which is quite low compared to
70 in the US. The growing need for accessible
education has been addressed in Formal education
as well with the Indian government announcing in
January that they will allow 15 of all Indian
universities to offer online degrees for students
and executives. Universities accredited by the
National Assessment and Accreditation Council
(NAAC) and rated A will be allowed to offer such
courses. Others that want to offer such courses
will be allowed a window of two years to achieve
the A level in NAAC accreditation. This will not
be limited to specific courses or degrees but
will span a wide range of sectors and industries
allowing for greater variety in the options
students are allowed to remotely learn.
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The emerging subjects With Information
Technology services becoming the biggest export
and growing to become one of the central pillars
of the Indian economy , a large number of
companies and courses have opened up
opportunities for entry into the IT industry
within India and abroad by online learning
platforms and services equipped to train students
and professionals in the disciplines of Data
Science, Advanced Data Analytics, Advanced
Programming and in Artificial Intelligence and
Machine Learning. The most promising of these
opportunities being the launch of Google learning
in March 2018 allowing users to enter the
discipline of AI. The platform offers core AI
concepts and opportunities for solving real world
machine learning problems. The emergence of the
online learning platform has had a major impact
on the growth of online educational service firms
like edX, GC Solutions, Signy, Learnnovators and
more. The opportunity for greater integration and
personalization of courses using AI and Machine
Learning can revolutionize learning in the Indian
Society
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