Pea Protein Mass Gain Market, Egg Protein Mass Gain Market-Ken Research

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India Non Whey Mass Gainer Market Outlook to
2023-Ken Research
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The report titled India Non Whey Mass Gainer
Market Outlook to 2023 - By Product (Granules and
Tablets Others), By Metro Non Metro Cities,
By Online Offline Sales Channels and By Flavors
(Chocolate, Banana, Vanilla Others) provides a
comprehensive analysis of non whey mass gain
market genesis and overview, market ecosystem,
market nature, value chain entity analysis
(product suppliers, CF agents, distributors,
retailers customers), market size, and market
segments by Product (Granules and Tablets
Others), By Metro Non Metro Cities, By Online
Offline Sales Channels and By Flavors
(Chocolate, Banana, Vanilla Others). The
report profoundly covers client specific areas
such as total addressable market (national
regional), major market growth drivers, market
restraints and a snapshot on Indian sports
nutrition market including market size
(FY13-23E), market segmentation by major
distribution channels, market share and brand
share of major companies operating in the space
(FY12-FY17) market SWOT analysis. Competition
landscape, competition nature, major competition
parameters and market share of major companies
(FY17 FY18E) along with company profiles of
leading manufacturers/importers (Medinn Belle
Herbal Pvt. Ltd (Endura Supplements), Ayurwin
Pharma, Accumass, Glanbia (Optimum Nutrition),
Bright Lifecare and Medisys Biotech Pvt. Ltd)
have been given prime importance. Alongside,
company snapshots of major online retailers
including HealthKart Neulife have also been
covered.
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The report also covers future market size along
with market segments and analyst recommendation
including what to produce, which protein base to
use, what price to charge, best selling quantity,
marketing tactics to focus upon, organic non whey
mass gainers and upcoming product innovations.
Case studies of 2 successful market entrants has
been shown mentioning how did the company enter,
position and acquired market leader position in
short span of time. The report is useful for non
whey/ whey mass gain producers, potential
investors, potential entrants, nutraceutical
companies, pharmaceutical companies, major
fitness center owners, government authorities and
other stakeholders to align their market centric
strategies according to ongoing and expected
trends in the future. India Non Whey Mass Gain
Market Size and Overview Market Size India non
whey mass gain market has grown registering a
robust CAGR of more than 27. Currently, the
market is in infancy stage with high potential of
future expansion in both metro non-metro
cities. The total addressable market in India for
non whey mass gain products has been expanding
comprised of non gym goers. Various factors
supporting growth include heavy expenditure by
companies towards brand promotion activities
marketing including television advertisements,
celebrity promotions, newspaper advertisement so
as to maintain product visibility.
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Increase in urban population especially in the
metro-cities which has been the largest end-user
segment of the market and higher spending on RD
activities by the companies has led to the rise
of pea, soy, egg and potatoes based proteins
products providing cost benefits and chance to
attract new customers. A substantial increase in
awareness amongst population in cities smaller
towns has provided major thrust to this market.
In parallel, growth popularity in ready to
drink and performance boosting products and
advancement in technologies giving rise to naïve
and improved supplements for health benefits, has
shown tremendous effects especially on the
population living in metro-cities of India. Body
building, weight-lifting, cricket, football,
karate are the major sports which require mass
gaining and hence, drive the market further
ahead. However, the market has been flooded with
fake products, found all throughout the value
chain. Market Segmentation By Flavor Three
major flavors have been famous in the market
primarily, chocolate, banana and vanilla. Other
flavors including strawberry, café mocha, cookie
cream, creamy chocolate and others have been less
demanded. Chocolate has been the most preferred
flavor generating highest revenue in FY18 due to
wide acceptance across every age group. Banana
flavored generated second highest revenue by
attracting large audience due to its real,
authentic and consistent taste. Proteins usually
have banana popsicles and banana flavored candies
to enhance taste. It is usually recommended to be
included in a good health-conscious diet for
gaining.
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By Products Granules constituted for higher
sales in the market in comparison to tablets.
This has been primarily attributed to the fact
that it contains much higher amount of nutrients
in comparison to pills, it facilitates more
consumption of water/fluids and come in a variety
of flavors. By Metro Non Metro Sales Major
metro cities including Mumbai, Chennai, Delhi,
Kolkata, Hyderabad, Bangalore, Pune, and
Ahmedabad have generated highest demand for non
whey mass gainer products. Key influencers in
metro cities are fitness trainers, friends
relatives and nutritionists. Major growth factor
in this region includes higher presence of direct
consumers including more number of working class
population and people engaged in fitness body
maintaining activities such as yoga, jogging and
others coupled with having much higher per capita
disposable income. Non metro cities demand is
gradually increasing with increase in product
awareness. Domestic brands have shown
considerable improvement in terms of growth in
non metro cities by tapping demand arising from
population engaged in pehlwani, joining army
naval forces and due to non availability of
imported products. Online Offline Sales
Channel Online sales are done through 3 models
namely, Market Place Model, Inventory- Led Model
and Omni Channel Mode. Neulife, GNC,
Supermarkets, pharmacies, chemists, retail shops
have been the major retail channels in offline
distribution.
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Competitive Landscape Competition in the non whey
mass gain market has been concentrated among top
5 companies. Market has been unregulated in terms
of nutrient, trust and quality standards to be
maintained by manufacturer. Major competition is
being driven through new product launches and
marketing initiatives. Products are being
manufactured domestically as well as
imported.   Future Outlook and Tailwind Market
has been anticipated to showcase a substantial
growth at a CAGR during the forecast period
(FY18-FY23E). Increase in the number of new
entrants in the market, larger product
acceptance, expanding distribution channels of
existing players and higher marketing expenditure
done by the companies are expected to be tailwind
for future growth.   For more information on the
research report, refer to below
link https//www.kenresearch.com/healthcare/pharm
aceuticals/india-non-whey-mass-gainer-market/14910
1-91.html Related Reports https//www.kenresearc
h.com/healthcare/pharmaceuticals/india-nutritional
-supplements-market/123730-91.html
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https//www.kenresearch.com/healthcare/general-hea
lthcare/india-fitness-clubs-equipment-market-resea
rch-report/627-91.html The organized players in
the India fitness services dominated the market.
Large players in the India fitness market have
started rolling out franchisees which has led to
an increase in the share of organized players in
the market. https//www.kenresearch.com/healthc
are/pharmaceuticals/vietnam-nutritional-supplement
s-market/123936-91.html The report is useful for
nutraceuticals companies, functional food and
dietary supplement companies and other
stakeholders to align their market centric
strategies according to ongoing and expected
trends in the future.   Contact UsKen
ResearchAnkur Gupta, Head Marketing
CommunicationsSales_at_kenresearch.com91-901537824
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