Title: Knowing the Exact Difference between Qualitative and Quantitative Research Paradigm
1Knowing the Exact Difference between Qualitative
and Quantitative Research Paradigm
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2Introduction
1
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3Quality is different from Quantity
- Most of the time students who conduct a research
start out without doing any research or going
through the basics. - As a result, most of them remain unaware of
differences between a qualitative and
quantitative research. It is necessary for the
students to know the difference while working on
a dissertation or research paper.
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4Qualitative Research
2
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5It is exploratory
- To gain knowledge, explore, and discover the
ideas. - To get insights regarding the problem.
- To frame the hypothesis and generate ideas.
- It is a holistic research that follows a
subjective approach. - It employs purposive inductive reasoning.
- It is used when in-depth understanding is needed.
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6Type 1 Case Study
- A case study is a valuable type of qualitative
research. - This method helps understand the types of data
sources more deeply. - Moreover, a case study mainly involves explaining
a company, organization, or event.
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7Type 2 Grounded Theory
- The purpose of a grounded theory is to explain
the theory behind the events. - The data is built primarily based on the existing
documents and interviews.
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8Type 3 Narrative
- A narrative approach is used to form a cohesive
story based on the events described by one or two
individuals. - Further, an in-depth analysis can be conducted
through more interviews and reading out the
documents.
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9Type 4 Ethnography
- This method is one of the most familiar
qualitative research methods for UX
professionals. - While following such an approach the researchers
need to understand the goals by putting
themselves in the shoes of the participants. - In this approach, the researchers do not depend
on the survey outcomes or interviewers. - They experience the environment all by themselves
or behave as a practical observer.
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10Type 5 Phenomenological
- The phenomenological study is suitable when you
need to describe an activity or an event. - It involves a combination of methods such as
visiting places, conducting interviews, viewing
videos, or reading documents.
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11Quantitative Research
3
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12It is particular
- It quantifies the research.
- It is a conclusive type
- It follows objective approach.
- It follows deductive reasoning with measurable
data. - Here, hypothesis is tested
- It examines the relationships between the
variables.
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13Type 1 Descriptive Design
- Through this design, a variables current status
gets described. - In this approach, the hypothesis is developed
after the data is collected. The collection of
data is observational.
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14Type 2 Correlational
- In this method, statistical analysis is employed
to explore the relationship between the
variables. - It is majorly observational as it does not seek
cause and effect.
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15Type 3 Quasi-Experimental
- In this method, the researchers try to identify
the cause and effect of more than one variable. - The independent variables are not manipulated and
no groups are being assigned.
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16Type 4 Experimental
- An experimental design employs scientific methods
to establish the cause and effect relationship
between variables. - Here all the variables are controlled except the
one that gets manipulated.
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17Conclusion
4
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18You are good to go
- Now that you are clear with the difference
between qualitative and quantitative research,
you can develop a very good research paper. - If you still face issues, you can get help from
Uniresearchers to complete your dissertation with
the right research methodology implied.
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19Thanks!
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