Domino’s Pizza was embroiled in a viral crisis situation when two rogue employees

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• Business Communication
•  
• CASE STUDY (20 Marks)
•  
• Dominos Pizza was embroiled in a viral
  crisis situation when two rogue employees posted
  videos of adulterated food on YouTube in April
  2009. Tim McIntyre, Vice President of
  Communications, was part of the internal team
  that delivered the companys crisis communication
  plan through Twitter and YouTube. What makes this
  story so compelling is the social media aspect of
  both the crisis itself and the strategy for
  managing the crisis by integration of the same
  media. The efficacy of best practices and
  principles of crisis management in the age of
  social media.

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• Answer the following question.
• Q1. Assess the decision of Vice President of
  communication, Dominos Pizza to integrate the
  same medium that sparked the crisis into the
  strategies to manage the situation.
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• Q2. Give an overview of the case.

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