Global Media Market Upcoming Changes - Ken Research

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Innovative Technological Avenues to Spur the
Social Media Market Globally Ken Research
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Media basically refers to the technology
through which any kind of information is
delivered to a set of targeted audience. The
media industry generally involves businesses
which produce and distribute television and radio
programs, motion pictures, and commercials along
with video and audio recordings, games and
publishing. Media has for long played a
significant role in making the world a global
village and curbing the communication gaps to the
extent possible. Nowadays, Social media is the
term that is very commonly used and it has taken
over other forms of media that used to exist
earlier. These social media portals have made it
possible for the customers to interact, form and
share various types of content and information
with each other so that everyone is up to date
with the latest happenings. Not only this, with
technological advancements, social media has
enabled its users to even share pictures, video
and audio files for example- Facebook,
Instagram, Whatsapp Messenger, Hike etc.
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The industry research report titled, Social
Media Global Market Report 2018 Covering
Facebook, Youtube, Instagram, Twitter, LinkedIn
offers a complete analysis involving extensive
industry insights from the experts to its users.
It carries out an analysis based on a systematic
and detailed segmentation of the Global Social
Media Market. Each of the market segments along
its sub-segments are well assessed in the report
covering the overall revenue contribution to the
Global Social Media Market, growth rates, and
certain factors responsible for the same. The
industry caters to the social media markets in
all regions including Asia-Pacific, Western
Europe, Eastern Europe, North America, South
America, Middle East and Africa. Facebook,
YouTube, Instagram, Twitter, and LinkedIn have
sustained to be the major market players across
the globe and the number of users for these
social media sites has witnessed amplification
year after year. The global social media market
has been noticed as registering a value of around
USD 33.8 billion in 2017 wherein North America
has held the largest region reckoning for about
0.3 of the global market. Hence, the social
media market in USA accounts for nearly USD 9.4
billion which alone covers a significant share of
the global social media market.
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A rise in the usage of social media has been
observed globally since the onset of 2017 wherein
Saudi Arabia has recorded for the highest
year-on-year increase in the number of social
media users i.e. around 32, further offering
about 17 increase in the global industry
average. Other countries like India, Indonesia
and Ghana are also in the league where social
media networks are evolving with the improvements
in the technology along with easy accessibility
of social media to more of the population year
after year. With the advent of innovation in
technology, the global newspaper industry has
been observed as currently experiencing
significant transformations since the newer
technologies have come up with a horde of new
platforms for disseminating news content in
various thrilling and futuristic ways.
Accordingly, the publishers of newspapers and
news media have shifted their perspectives by
launching many new digital offers and services in
order to meet the demands of the consumers and
ultimately satisfying them.
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The social networks industry has well established
over the years and more than half of the worlds
population can now be seen online. Around the
world, Africa has noticed the fastest growth
rates supported with growing number of internet
users across the continent year-on-year. The
number of internet users available worldwide in
2018 as per latest records, is somewhere around
4.021 billion, registering nearly 7 percent
increase year after year. Also, the number of
social media users worldwide has recorded about
13 percent change recently and these changes are
expected to ameliorate in the coming years
ultimately leading to huge revenues and
proliferation of the industry worldwide. Moreover
, some of the social media market players
recently have been greatly investing in the
online video markets like digital hangouts which
consist of apps that allow the users to video
chat with multiple people simultaneously, and
indulge in numerous activities like watching
movies or shopping together. A number of apps
have commenced with the provision of such
services and is attracting a large user base. For
example, Google has launched Hangouts Meet which
is a digital hangout platform for businesses. In
the coming years, the social media market is all
set to explore new opportunities and register
high success rates via advancement and
upgradation in the technology.
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Key topics covered in the report Social Media
Global Market Research Report Global Media Market
Upcoming Changes Digital Media Global Market
Demand Growth Social Media Global Marketing
Software Industry Analysis Global Social Media
Analytics Market Evolution Latest Global Social
Media Trends Report Social Media Users Statistics
Worldwide Global Media and Entertainment Industry
Outlook Social Media Services Global Market
Insights Global Social Media Activities Future
Expectations Global Social Networking Market
Opportunities
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report https//www.kenresearch.com/media-and-ente
rtainment/tv-radio-and-broadcasting/social-media-g
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