Ultimate guide for hiring and managing seo agency in singapore (1) - PowerPoint PPT Presentation

About This Presentation
Title:

Ultimate guide for hiring and managing seo agency in singapore (1)

Description:

As most companies outsource their SEO work to a SEO agency in Singapore, it’s seen that a large percentage of them are left dissatisfied by their Singapore SEO agency. Hiring right SEO agency in Singapore and effectively managing it is an art not many businesses know, which is why they end up getting trapped in marketing gimmicks and shell out marketing budget only to see dismal results and heaps of dissatisfaction. The guide is your ultimate resource for best practice tips on how to select the right SEO agency in Singapore, maintain a strong working relationship. For More information visit this link: – PowerPoint PPT presentation

Number of Views:77

less

Transcript and Presenter's Notes

Title: Ultimate guide for hiring and managing seo agency in singapore (1)


1
ULTIMATE GUIDE FOR HIRING AND MANAGING SEO AGENCY
IN SINGAPORE SINGAPORE
In a world where over 90 of online experiences
start with a search engine, showing up on the
front page of Google can be the deciding factor
between a business thats going to thrive and one
that may get bankrupt.
2
  • In the changing landscape of marketing and
    promotion, SEO has become a core element of any
    serious business whether big, small or medium.
    According to 
  • A Report by Hays in Singapore
  • Digital marketing is the number one
    sought-after skill in Singapore both by B2B and
    B2C companies.  So many businesses from around
    the world are coming to Singapore and competition
    is continuously rising.

3
  • As most companies outsource their SEO work to a
    SEO agency in Singapore, its seen that a large
    percentage of them are left dissatisfied by their
    Singapore SEO agency.
  • Hiring right SEO agency in Singapore and
    effectively managing it is an art not many
    businesses know, which is why they end up getting
    trapped in marketing gimmicks and shell out
    marketing budget only to see dismal results and
    heaps of dissatisfaction.

4
  • Whether you are looking to first time hire an SEO
    agency in Singapore or you have  had certain 
    disappointing experiences, this is  the guide
    which if you follow youll be able to hire a
    perfect SEO agency in Singapore that will be
    aligned with your business goals, produce
    tangible results, provide extensive reports and
    help your business to grow multi-folds.

5
Following are the steps you need to keep in mind
while hiring and managing SEO agency in
Singapore.
6
Step 1 Determine your goals and expectations
  • Before you go for hunting that perfect SEO
    connoisseur, its imperative that you have
    clearly thought, identified and determined the
    goals and expectations of the SEO campaign that
    youre willing to hire an agency for.

7
Consider answering the following questions to
yourself/your team
  • Who do you want to market your product and
    services? (be as specific as possible)
  • What would be the characteristics of your most
    ideal customer?
  • What is the biggest pain point of your customers
    that your product/service solves?
  • What do you expect a campaign to accomplish
    (leads, traffic, sales, branding, blog readership
    or something else)?
  • If possible, an estimate of number of
    leads/traffic/sales every month you expect
    (realistically keeping your budget and bandwidth
    in mind)

8
  • Brainstorm and carefully determine the answer to
    above questions because what you determine at
    this step is going to write the future of your
    business, branding, and marketing. As target
    customer identification that lacks details lacks
    effectiveness, ensure that none of your answers
    that you find at this step are too broad. 
    Instead, be as specific as possible. 
  •  

9
Step 2 Determine your budget
  • When it comes to marketing, even if you get
    millions of a budget its never going to be
    enough. Many businesses, however, have this miss
    conception that the budget should be decided only
    after talking to SEO agencies in Singapore based
    on what their packages and service offerings are.
    In reality, in SEO, you get what you pay for. 

10
  • This means that if you are expecting too much and
    Have a disproportionately low budget, all thats
    going to happen is endless searching and
    disappointment. However, its also true that
    certain SEO firms charge really outrageous
    pricing that is not usually affordable no matter
    what portfolio, track record and promises they
    show.
  • In this situation, you might end up hiring a
    low-quality cheap priced service provider who
    would make promises that are too good to be true.

11
  • I often advise my clients to tell their budget
    range and I then help them understand what all is
    realistically possible in that range. This while
    at one hand gives peace of mind to both clients
    as well as a service provider Ive noticed that
    the conversation, in this case, happens more
    about clients actual business than merely the
    price.

12
  • First, determine if there are things you can do
    in-house and what items you absolutely need to
    outsource. For example, if you have a content
    developer that inexpensively provides high
    quality, search engine optimized content, you can
    let him continue and itll bring the budget down
    as you wont need to pay expensive copywriters in
    that case.

13
Step 3 Write a detailed requirement
specification document
  • SEO firms that really care about their work and
    deliver outstanding results are usually picky who
    they want to work with. Unless youre after a
    hungry, desperate SEO agency in Singapore thatll
    get ready to take your money no matter what, you
    cant really get a right firm if you do not have
    right requirement specifications written.

14
  • As a matter of fact, the quality of your
    requirement specification document tells agencies
    how serious and interested you are for your
    business. For instance, people who put together
    un-detailed and difficult to understand
    specification send a direct indication that they
    are not serious about their business and this is
    how they are taken by SEO agencies.  In fact, the
    kind of requirement specification you have has a
    direct correlation with the kind of SEO agencies
    youll eventually land into.

15
Make sure to include following essential elements
in your requirement specification document
  • A short description of your business including
    its core products and services
  • Website of your business
  • Geographical area (s) where your business
    operates
  • Who is your most ideal target customer?
  • Who are your top 5 competitors that are providing
    almost similar services/product to yours and are
    ranking on google?

16
  • What do you expect from the campaign (leads,
    traffic, sales, branding, blog readership or
    something else)? This can be more than one if
    applicable.
  • Is there any number you can tell that you
    expected I.E. 1000 visitors a month, 50 leads a
    month ETC?
  • What is your budget range?
  • Describe if any SEO work on your website has been
    done before and what is the outcome of the same

17
Step 4 Right people, right questions
  • There is literally no shortage of SEO agencies in
    Singapore, but its all about the right SEO agency
    you need to get your business ranked faster and
    better.
  • This, however, is the most challenging task. As
    you start searching right SEO agency in
    Singapore, you would come across to so many
    agencies claiming themselves the best and you
    might very likely get inundated.

18
The process of hiring right SEO agency should
happen in 2rounds.
19
Round 1- filtering and shortlisting
  • Tell all the basic yet important details about
    your goals and expectations and observe how do
    they respond. Do they ask more to-the-point
    questions or they say Yes immediately? Often
    the ones that immediately say yes without asking
    and understanding more are only looking to
    somehow take away your money and are very likely
    not primarily  interested in your business
    success
  • Carefully observe their response rate. Do they
    reply in several hours every time? Do they take
    long before answering your questions or they are
    prompt in responding?

20
  • What better way theres than to see previous work
    examples of the agency and determine the kind of
    results they have achieved. Take time to see the
    websites of their past clients and observe how
    have they been marketed. If those were marketed
    in the way youd like to get marketed as well,
    thats a great sign

21
Round 2- talk to real people
  • Real work can only be done by real people. Once
    you filtered and shortlisted SEO agencies in
    Singapore that matches your first-round
    expectations, this is the time to engage in
    conversation with real people and understand
    their approach, seriousness, and professionalism.

22
  • Understand their prices and packages along with
    all the promises that theyre making. Stay away
    if the promises being made sound too good to be
    true
  • Determine whether the offer youre being given
    aligns with your goals, expectations and budget
    estimation
  • Connect with individuals that are responsible for
    communication and observe the knowledge they have
    about what youre looking for

23
Step 5 Negotiation and finalization
  • If you did the due diligence as described above,
    you would reach the stage where you need to
    finalize the contract terms in order to get
    started.
  • If the price is not finalized yet, politely ask
    if there is any discount available. Do not,
    however, make discount the only priority when
    finalizing the best SEO agency in Singapore

24
Step 6 Managing the relationship and achieving
expected results
  • Once the contract is finalized and work is
    started, remember that its not an end of your
    job. Hiring SEO agency in Singapore is similar to
    hiring an employee, with who you need to actively
    engage, share information and keep a fruitful
    relationship if you need expected results.

25
  • Sign NDA before you start sharing sensitive and
    confidential information about your products and
    services. This would help you comfortably sharing
    the details that are helpful for the campaigns
    success
  • Share all the important details with your SEO
    agency including your exact KPIs, past
    performance on those numbers, efforts made in
    past,  different channels you currently use for
    acquisition, past hurdles and successes, and what
    senior management is expecting. If possible,
     share profit data as well.  it can be very
    helpful too.

26
  • Have bi-weekly calls with your agency
    representatives. When working with multiple
    clients, its only natural for agency members to
    feel more involved with the client they are in
    regular communication with. It doesnt need to be
    long, but 30 minutes every other week is critical
    to keep things smoothly on track, in addition to
    regular monthly calls.

27
  • This is the brief guideline for hiring and
    managing SEO agency in Singapore. For more
    information you can visit
  • http//metabizverse.com/ultimate-guide-hiring-
    managing-seo-agency-singapore/

28
(No Transcript)
Write a Comment
User Comments (0)
About PowerShow.com