Global Advertising Market Size, Industry Analysis, Price Trends And Research Report 2018-2023

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    Global Advertising Market Fostered by
Digitalization

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Report Description
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Report Description and Highlights
Report Description
Global Advertising Market Fostered by
Digitalization The global advertising market is
currently growing at a healthy rate. Some of the
factors that have stimulated the global
advertising market are increasing population,
rising disposable incomes, improving standards of
living, technological advancements, and a strong
demand from developing regions. Advertising is a
form of mass media communication which helps in
endorsing a product, service or idea. It enhances
the consumers awareness regarding the new
product launches and assists them in their
purchasing decisions. Some of the traditional
mass media communication sources are newspapers,
television, radio and magazines, while
contemporary advertising means include social
media, blogs, websites, text messages, etc. A new
research report by IMARC Group, titled Global
Advertising Market Industry Trends, Share, Size,
Growth, Opportunity and Forecast 2018-2023,
estimates that the market was approximately US
734 Billion in 2017. The report further
anticipates the market to cross US 1197 Billion
by 2023, at a projected CAGR of nearly 9 over
the forecast period.
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Report Description and Highlights
Report Description

• Market Drivers/Constraints
• Over the years, consumers expenditure on
  entertainment as well as media has increased
  owing to the rising disposable incomes and
  improving standards of living. Growing access to
  internet, magazines, newspapers, television and
  movies have strengthened the growth of the global
  advertising market.
• The rising use of gadgets such as smartphones,
  tablets and laptops, has led to the advent
  of digital advertising. This acts as another
  major factor that has been proactive in
  accelerating the growth of the advertising
  market.  
• Some of the other factors proliferating the
  demand for advertising include increasing
  population, rapid urbanisation, technological
  advancements, and a strong demand from developing
  regions.
• However, there are several factors that hamper
  the market growth. For instance, the cost of the
  advertising is added to the total market price of
  a product which leads to an unnecessary price
  hike. In addition, an advertiser may present a
  distorted view of the reality and confuse the
  buyer.
• Read full report_at_ https//www.imarcgroup.com/globa
  l-advertising-market

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Report Description and Highlights
Report Description

• Regional Insights
• The growth of the global advertising market
  varies from region to region. Currently,
  developing regions, such as Western Europe and
  North America, are witnessing a slow growth,
  whereas, emerging regions like Asia Pacific,
  Eastern and Central Europe, Middle East/Africa
  and Latin America are comparatively experiencing
  a faster growth.
• Competitive Landscape
• The market is concentrated in nature with the
  presence of established players who compete in
  terms of massive capital investments and high
  advertising budgets. The strong competition in
  the market makes it difficult for new entrants to
  survive. Some of the leading players working in
  the market are
• WPP Group PLC
• Omnicom Group
• Publicis Groupe
• Interpublic Group of Companies
• Dentsu
•  
•  
• Request Sample Of The Report https//www.imarcgro
  up.com/request?typereportid732flagB
•  

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Report Description and Highlights
Report Description
Browse more related reports  Global
Outdoor Advertising Market https//www.imarcgroup
.com/outdoor-advertising-market Global
Television Advertising Market 
https//www.imarcgroup.com/television-advertising-
market

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Report Description and Highlights
Report Description

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