The Importance of Green Address Bar for E-commerce Startups

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The Importance of Green Address Bar for
E-commerce Startups
The SSL Store India https//www.thesslstore.in
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Introduction-
When was the last time you purchased something
online? Yesterday? A few days before? Last week?
I bet the answer would be one of these three.
Online shopping doesn't feel like shopping
anymore it's become kind of a weird subconscious
obsession for most people including myself.
Sometimes, I don't even know why I'm on an
e-commerce site and what I'm doing. No surprise
the e-commerce sales is projected to reach around
5 trillion USD.
The SSL Store
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Introduction-
Hundreds of new e-commerce startups enter the
fray every day, giving us more choices and
consequently, more headaches. These startups have
a significant disadvantage compared to the
established brands, and that disadvantage is
trust. After all, why would one give his/her
hard-earned money and credit card details to a
completely unknown entity?
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Introduction
So, how can a startup company bridge this gap and
establish trust with its potential
customers? Well, there are a ton of way a company
could do so. Today, were going to focus on one
way that is the easiest of the lot and can be
done within almost no time. And this way is the
green address bar. If you see the websites of
some of the leading e-commerce sites, you'd have
noticed the green address bar with the company
name inscribed on it.
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Identity Trust Green Address Bar-
Let's face it, you've just started, and almost no
one trusts you. Even a high schooler with very
little knowledge can create a bogus website and
call it an e-commerce store. So, how do you
establish the identity? How do you make people
trust you? How would your customers be able to
know that there's a genuine company behind your
website? The green address bar is the answer for
all. Once the green address bar is installed on
your site, your potential buyers will be able to
see your organization name. This will leave them
in peace and will push them to press that Order
button.
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How do I get the Green Address Bar?
To enable the green address bar on your
e-commerce store, youd need to install an SSL
certificate Extended Validation (EV) SSL
certificate to be precise. Now you might already
have installed an SSL certificate, but as you
dont have a green address bar, youd have a DV
or an OV cert. These certs are good, but not as
good as an EV SSL certificate. Out of all three
major types of SSL certificates, only the EV
certificates comprise of the green address bar.
To get an EV cert, youd need to undergo an
extensive vetting process conducted by the
certificate issuing authority. Typically, the
process lasts for around 1-3 days.
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EV certs must be expensive, right?
Well, not anymore. There was a time when the
price of EV certs was sky-high, but that time is
long gone. In the last few years, the price of EV
SSL certs has come down drastically. Granted,
theyre still priced high when compared to DV and
OV, but if you consider the ROI, EV SSL
certificates are worth having..
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Where can I get affordable EV SSL certificate?
Now here comes the central question. When it
comes to your website security, you must not look
anywhere except the best. There are hundreds of
sites from where you can purchase an EV
certificate from but remember its a matter of
your website security. You should consider
pricing, customer support, and reputation of an
SSL provider. As platinum partners of leading SSL
certificate authorities (CA), The SSL Store
India provide SSL certificates that fit every
budget. We know the SSL certs can become a
terrible thing to deal with. That's why we offer
24/7/365 customer support to all our customers.
The SSL Store
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www.theSSLstore.in 91-8401077775
sales_at_thesslstore.in
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