4 Ways Artificial Intelligence Will Transform Mobile App Marketing

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4 Ways Artificial Intelligence Will Transform
Mobile App Marketing
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1. Automated Reasoning

• Automated reasoning is an area of computer
  science and mathematical logic dedicated to
  understanding different aspects of reasoning.
• With AI and machine learning, we can now program
  apps to have a certain human-like ability by
  enabling them to reason for themselves without
  any real human intervention.
• Once programmed, apps have the capability to
  analyze the actions of the users whilst in the
  app and make super quick decisions based on a
  number of factors.

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2. Learn Purchasing Behaviors

• Up-selling to your current customers is the main
  driver of growth for any app company.
• Gaining new users is simply too difficult,
  costly, and time-consuming.
• Marketers need to be targeted and make informed
  and cautious decisions about who, what, and when
  they sell to their users.

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3. Recommendations

• A shocking 80 of app users abandon the app
  within 90 days from the initial download due to
  they fail to provide their users with fresh,
  relevant and engaging content.
• With AI, can apply a learning algorithm to
  monitor the choices your users make while using
  your app, learn what their likes and dislikes
  are, and make relevant recommendations that keep
  them engaging with your app.  
• YouTube, Spotify, and Netflix are all examples of
  apps who have set up similar algorithms and are
  already using AI to enhance their user experience.

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4. Content Writing

• Whether its a push notification, email or in-app
  message, the content of the message needs to be
  carefully researched, written and agreed before
  it is sent to the end user.
• From getting the wording right to ensuring there
  are a few elements of personalization, this is
  not as straightforward as some may think, and
  simply adds to a marketers already heavy
  workload.

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Looking for a AI SolutionContact Us

• https//www.consagous.com/artificial-intelligence/
  
• https//www.consagous.com
• info_at_consagous.com

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