5 Ways Web Design Impacts Customer Experience

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5 Ways Web Design Impacts Customer Experience
Web design is one of the most important parts of
any Internet marketing strategy. It has a huge
impact on the digital customer experience in
several different ways. Your sites aesthetics,
usability, any other crucial factors are
essential to your companys long- term online
success. But, how dramatically does it actually
impact your bottom line? In this post, well take
a look at five major aspects of web design and
how you can improve all of them.
1. Appearance
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• Web design most obvious impacts your sites
  appearance. You choose how your site looks,
  which plays a huge role in your companys first
  impression on new online visitors.
• Often, youll hear marketing experts (including
  us) talk about web design in two extremes Older
  websites that look like they were made in 1996
• Newer, sleeker websites that adhere to modern web
  design standards
• Many websites fall between those two options, but
  they represent opposite ends of a spectrum.
• Its possible to have a site somewhere in the
  middle one that looks attractive, but maybe it
  was last updated on 2007.
• Regardless of how your site looks, the goal is to
  have it as current and up-to-date with modern
  design trends as you can.
• Modern web design trends include
• Responsive design
• Parallax scrolling
• Big, bold fonts
• Eye-catching hero images
• Multimedia
• Responsive design means using code on your
  website that makes it look and function the
  same, regardless of the device someone uses to
  access it.
• So whether someone comes to your site from a
  smartphone or a desktop computer, theyll get a
  great experience and find the information they
  want.
• Parallax scrolling means overlaying two visual
  elements on a page and moving them at different
  speeds as someone scrolls.
• Then, when someone looks through a page on your
  site, theyll get a cutting-edge visual
  experience that keeps them engaged and reading.
• Big, bold fonts have been in vogue for a few
  years now. Essentially, the concept refers to
  using sans-serif typefaces that are easy to read
  on screens.

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Eye-catching hero images are giant, full-width
graphics at the top of articles that give you a
summarizing visual representation of the text
below. They got the name hero because these
images champion the article with which theyre
associated. Theyre great for generating clicks
for social media, and theyre ideal
introductions to concepts on your site. Last,
multimedia refers to images, videos,
interactives, and other visual elements that help
break up text and educate your
visitors. Multimedia is fair game for just about
any page on your site from a blog post to a
100-page downloadable guide. When you include
it, you make your content much more scannable,
engaging, and enjoyable for readers. But this
all has to do with your sites appearance. Web
design impacts a lot more than just how a
website looks.
2. Professionalism

• Professionalism refers to the impression you make
  on your sites visitors before they ever start
  reading your site.
• When someone arrives on your site, you want them
  to understand that youre a modern, respectable
  business. This impression is largely based on how
  your web design represents you.
• Several web design elements contribute to
  professionalism, including
• A culture page
• Photos of staff
• Customer results

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A culture page is part of your site thats
exclusively dedicated to talking about your
companys approach to daily operations. Do you
have certain values at your company? Do you
maintain certain traditions? Do you celebrate
anything unique? These are all great additions
to a culture page since they show what your
company does besides work. Even your customers
will be interested to see that your employees are
happy. Speaking of employee happiness, photos of
staff can also go a long way in reinforcing
professionalism. Whether you choose to show them
together at a happy hour or hard at work is up to
you. Either way, youre adding faces to your
business that shows visitors youre more than a
brand name youre a thriving company. Last, you
can showcase customer results. If you can
quantify your work in any way even if its how
many air conditioners you repaired last year
you can highlight that information on your
site. This demonstrates professionalism because
it shows that you have your customers in mind,
even those who havent converted yet. Visitors
who see that will understand that youre a
customer-focused business that values itself in
terms of what you can deliver. Still,
professionalism needs another element that web
design can offer and its essential no matter
what kind of business you own.
3. Clarity
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• Clarity means designing your website so visitors
  can find what they want as quickly as possible.
• Most often, this means improving your navigation.
  Intuitive and familiar navigation styles allow
  your visitors to quickly find the information
  they want.
• Today, navigation comes in a few well-known
  styles
• Breadcrumb
• Drop-down menu
• Breadcrumb navigation is inspired by the story of
  Hansel Gretel.
• Whenever someone clicks to a new page, your site
  automatically adds their previous page to a
  navigation bar. Then, a user can click back to
  that page in an instant if they want.
• A drop-down menu lets someone hover their cursor
  over a menu title and see the pages that
  category contains.
• Then, they can click on the page that interests
  them to get the information they want.
• These navigation strategies can work together,
  too. Your home page can use drop-down menus, and
  once someone clicks to a new page, you can use
  breadcrumb navigation on that page to let users
  go back to where they were.
• Naturally, you have lots of other options for
  navigation. But these are the two most popular
  and useful in the web design world.

4. Load time
Load time refers to how long someone has to wait
for a page on your site to display on their
device(s).
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• Load time is a major Google ranking factor, and
  its become crucial to online success as more
  consumers move toward using the Internet on
  mobile devices.
• The modern Internet user is concerned with
  websites that load in the blink of an eye and
  more importantly use minimal data.
• So how can you reduce your sites loading time?
• Optimize image sizes
• Remove auto-play multimedia
• Use white space
• First, you can optimize image sizes on your
  website to make sure your site loads as quickly
  as possible.
• To do that, use .jpg files for your images. This
  is the best way to show high-resolution photos
  or graphics while minimizing the size of the
  file.
• Next, you should remove auto-play multimedia like
  video and audio.
• That means your users wont use big chunks of
  their mobile data when they go to your site on
  their smartphones.
• Plus, auto-play multimedia is an irritating way
  to promote content anyway. Most users will leave
  your page if they get there and theres
  automatically a video in their face.
• Instead, make your multimedia require manual
  activation on every page. Last, you can use
  white space more frequently to reduce data
  demand.
• White space is any unused space on your pages. No
  text, no images, no videos nothing.
• White space spreads out your text and elements to
  make them easier to see, especially for mobile
  users.
• This makes it easier for visitors to understand
  everything on a page so they dont have to
  re-read content.

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5. Conversions

• Conversions are arguably the most important part
  of web design.
• After all, your business wont thrive online
  without them.
• Web design can impact conversions in a thousand
  different ways, and theyre all important, but
  these three are some of the most impactful
• Color
• KISS principle
• Faces
• Color sounds general, but in web design, it
  refers to a color scheme that intelligently uses
  contrast to highlight selling propositions.
• So if your site uses a cool color scheme, use
  warm colors like red or yellow for your calls to
  action. That helps them stand out so people can
  find them more easily and convert.
• The KISS principle is an acronym for Keep It
  Simple, Stupid.
• The idea is that simpler designs are better
  designs. When you have an easy-to-follow,
  organized website, you make it that much easier
  for visitors to convert.
• You dont need loud backgrounds, or showy
  graphics to sell your company online its
  actually better to stay simple.
• Last, faces may sound a little odd as a web
  design principle. But the idea is that human
  faces help visitors relate to your business.
• You could use stock images, but this works best
  when you use your own staff.
• Essentially, you show someone the human side of
  your company to make them feel more comfortable
  contacting you.

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It may not sound like much, but that goes a long
way in establishing trust, fostering a positive
relationship, and eventually earning a new
customer. By using all three of these concepts
at once, you make your site much more efficient
at earning new customers. ABOUT US- Trusted
Web is an SEO and Web development outsourcing
company headquartered in Ahmedabad,
India. Trusted Web is founded by a group of
Marketing web development experts who have
been working in IT outsourcing industry around 15
years in India. While working with multiple
clients and hundreds of projects we have learnt a
lot about customers needs, expectations and
challenges. And we wanted to help them work more
effectively by providing flexible yet high
quality service which would leverage IT potential
of India, assure skills and quality. That is why
Trusted Web was born. Contact us- Trusted Web
Service Ahmadabad, Gujarat, India. Phone No
09904268931 Email Id support_at_trustedwebservice.co
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