5 TRENDS TO ADOPT FOR DIGITAL DESIGN IN 2018 (1)

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• 5 TRENDS TO ADOPT FOR
• DIGITAL DESIGN IN 2018

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RESPONSIVE LOGOS
Today, with increasing mobile browsing, there is
a need to refresh and simplify logos for better
impact. So a modern, responsive logo design is
the logical way to go.
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COLOUR GRADIENTS OR TRANSITIONS
Gradients are back! The recent reappearance of
gradients in iOS and adoption by industry leaders
like Instagram has brought this trend to the
fore. So well see colour transitions in vibrant
UI, branding, backgrounds and overlays.
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CUSTOMISED GRAPHICS
The days of just attaching a stock photo are
gone. Custom-created illustrations and
hand-written lettering are in, and seeing how
easy it is to take good quality photos, authentic
photography is another way of ensuring
originality.
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BOLD TYPOGRAPHY
Typography has always been a vital part of
graphic design. This year, the trend is towards
bigger and bolder fonts. Keeping the font simple
and readable will ensure the reader notices you.
Serif fonts and handwritten fonts also seem to be
making a comeback.
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MOVEMENT
Moving images such as gifs are the new rage in
emails, newsfeeds social media pages.
Cinemagraphs which combine video flat imagery
in one piece are also trending on platforms like
instagram. In UX, microinteractions (tiny
animations) to communicate with users and help
them perform tasks, are growing in popularity.
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