Discuss the situations under which Factor Analysis can be used List the steps involved in using Factor Analysis

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Marketing Researchinfo_at_casestudyhelp.in91
94220-28822
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• Marketing Research
• Q1.What is conjoint analysis? How does it help in
  marketing research?
•  
• Q2.What is market segmentation? On what basis a
  market is segmented?
•  
• Q3.What is factor analysis? How does it help in
  interpretation of results?
•  

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• Q4.Discuss the situations under which Factor
  Analysis can be used ? List the steps involved in
  using Factor Analysis.
• Q5.Describe the precautions that should be taken
  while conducting marketing research based on
  secondary data.
•  
• Q6.What are the different Probability Sampling
  methods ? Explain with the help of examples.
  Prepare a suitable marketing research proposal
  for helping GSL.
•  
• Q7.Develop a suitable questionnaire for the above
  proposal.
•  

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