Important To Avoid These Common Mistakes of Makeing A Logo Design!

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Important To Avoid These Common Mistakes of
Makeing A Logo Design!
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Designing a logo for a client may seem simple but
is, in fact, a daunting task that requires the
patience and skill of an experienced designer. A
logo's function is to represent a client's
brand(s) or identity. Because a logo is designed
specifically for customer recognition, it is
important to avoid the common mistakes of logo
design. Some of the most common mistakes to
avoid when designing logos include
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Creating a raster graphic instead of a vector
graphic
Raster graphics are made up of pixels so when
zoomed in on, these types of graphics appear
pixelated. Because of this limitation, a raster
graphic is virtually unusable for reproduction
for larger media. A logo should be designed in a
vector graphics program (i.e., Adobe Illustrator)
to ensure that the logo can be scaled to any
size. Because vector graphics are made up of
mathematical paths, as opposed to pixels, it
ensures consistency across all media in all sizes.
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Thinking more is better
More is definitely not better in the case of
designing logos. Keep complexity to a minimum as
the logo should be simple. The simpler the logo
design, the more recognizable and effective it
will be.
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Designing for specific media
Don't create a design that just looks good on
paper. The logo you create should work well on
different media (e.g., T-shirts, letterheads,
Web, etc.) and be readable and definable in any
size it is reproduced in.
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Choosing the wrong font
Choosing the wrong font can be a drastic mistake
in logo design. Whether the font is unreadable or
if the font simply looks unprofessional, it's
detrimental to the success of the logo. In fact,
choosing the right font is one of the more
difficult components of designing logos. There is
no easy way to describe how to choose the right
font. However, through trial and error, you can
find successful combinations between the font and
the logo. Once you narrow these combinations down
to just a few, use your instincts to pick the
best.
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Using more than two fonts
Seeing too many typefaces in one logo generally
causes confusion for its viewers. Restricting
fonts to a maximum of two improves the legibility
of the logo and improves brand recognition.
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Incorporating trends into the logo
Design trends just as clothing trends go in and
out of style. Your logo should be timeless. If
you design a logo incorporating a recent trend,
five years down the line, the logo may become
obsolete and need a complete redesign. Since a
logo is often a client's identity, you should
avoid this at all costs when designing logos.
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Relying on color
Color is an important element when designing
logos because it can foster brand recognition
however, it should not be a vital component in
the logo design. If the logo relies too heavily
on colors for its effect, it could backfire on
you. In fact, a logo should be designed with the
intention that it may need to be displayed in
black and white. Once the design is complete, you
may want to research the meanings of different
colors and choose the color(s) that suit your
client's needs.
Source URL- https//ezinearticles.com/?Designing-
Logos-Do-You-Make-These-Mistakes?id6380068
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Designing to resemble another logo
Keep your work original. This is not to say that
a logo cannot inspire the design for another
logo. But, it is important not to cross the line
of replicating a logo for two important reasons
you want to keep the logo unique and you
ultimately want to maintain your professional
integrity.
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• In addition to avoiding the common mistakes of
  designing logos, you should also ensure you are
  designing a quality logo by
• Doing research on the client to get a feel for
  their style and objectives
• Brainstorming ideas and seeking constructive
  criticism on the ideas
• Making sketches of your vision before designing
  on the computer
• Working with and reviewing with the client
  before finalizing
• By avoiding these common mistakes and
  collaborating with your client, you will improve
  your skills and become .more successful in
  designing logos

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