Global Web Content Management Market to Witness 14.2% CAGR during 2016 – 2022

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Global Web Content Management Market to Witness
14.2 CAGR during 2016 2022
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Web Content Management Market
According to a new market research report Global
Web Content Management (WCM) Market Size, Share,
Development, Growth and Demand Forecast to 2022 -
Industry Insights by Solution (Digital Marketing
Management, Mobile Social Content Management,
Web Experience Management, DAM Integration, Web
Creation and Editing Tools, Content Analytics,
and Others), by Service (Training, Support
Consulting Services, and Implementation
Services), by Deployment Type (Cloud and
On-Premises), by User Type (Large Enterprises and
SMEs), by Industry (Media Entertainment,
Retail, Education, Healthcare, Hospitality, BFSI,
Government, and Others), published by PS Market
Research, the global web content management
market is projected to reach 9,362.3 million by
2022, growing at a CAGR of 14.2 during 2016 -
2022. Access Report Overview https//www.psmarke
tresearch.com/market-analysis/web-content-manageme
nt-market
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Web Content Management Market
Global web content management market worth
3,719.9 million in 2015
As per the research, the global web content
management market is likely to grow from 3,719.9
million in 2015 to 9,362.3 million by 2022. The
business organizations are increasingly adopting
web content management (WCM) solutions, such as
mobile and social content management, experience
management and content analytics, which helps
business enterprises to allow the multiple
employees to collaborate and work on similar
issues. The collaboration within the business
organization ensures that the information stays
up to date by recording details on the relevant
software. A website content management solution
enables a business enterprise to change the text
and images on their website easily. It also
enables business enterprises to manage the
content of their website. A content management
system (CMS) helps organizations to reduce cost
and store the information in database. Also, it
ensures flexibility and smooth functioning to
business enterprises.
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Web Content Management Market
Insights on market segments
As per the findings of the research, the media
entertainment industry has been globally the
largest consumer of web content management
systems. The digital marketing management has
been the largest revenue generating solution in
the global web content management market. Based
on service type, training, support consulting
has contributed largest revenue to the global
market. Cloud based deployment were higher than
on-premises deployments of web content management.
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Web Content Management Market
North America stands as the largest web content
management market
Geographically, North America has been the
largest market for web content management. It has
been observed that the companies in North America
are increasingly adopting digital marketing
management. The digital marketing management
solution is expected to drive the growth of WCM
market in the U.S. The online communication
techniques include social media marketing, search
engine optimization, e-mail marketing, online
advertising and partnership agreements with other
websites. The digital marketing solutions support
the business organizations with objectives of
acquiring new customers and developing customer
relation. Mobile social content management
solution follows the digital marketing management
solution. Both the solutions are expected to be
the major factors impacting the growth of the
North American web content management market.
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Web Content Management Market
Increasing demand for digital marketing solution
in business organizations bolsters market growth
The web content management market is in its
developing stage, and is expected to grow rapidly
during the forecast period, due to innovation and
enhancement in technology. Huge adoption of
innovative technologies by business enterprises,
such as marketing analytics, automation, content
creation, A/B testing and personalization, has
enhanced the need for web content management
system among various small and medium businesses
(SMBs), and business organizations. The demand
for analytics systems, like Mixpanel, Amplitude
or Heap Analytics, enables various business
organizations to easily measure product
engagement by customers. With the help of
analytics systems, business enterprises get
visibility into customer engagement by the way of
product usage. Companies can create dashboards
and run reports on all kinds of metrics such as
what cohorts are expected to churn, and when, how
and for how long a new customer can be retained.
These metrics provide a valuable insight into
where the product is succeeding and where it
might lag behind. The data provides detailed
insights to the companies about where they need
to experiment and run a customer development
process, so the users can get the most value out
of the product.
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Web Content Management Market
Moreover, it has been observed that the
substantial increase in the demand for digital
marketing solutions has influenced the vendors to
provide various web content management solutions,
such as web analytics and social media
integration. Business organizations are taking
into consideration customer experience management
to integrate their multi-faceted websites and
demand web content management solutions to
supplement their multi-channel marketing and
digital marketing.
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Web Content Management Market
Top three players account for major market share
The research states that the global web content
management market had a concentrated structure in
2015, where the top three competitors accounted
for a major share of the market. Some of the key
players in the global market include Oracle
Corporation, Open Text Corporation, Adobe Systems
Inc., IBM Corporation, SDL Plc, Microsoft
Corporation, Sitecore Corporation, Aquia Inc.,
Episerver Inc., and EMC Corporation. Product
launches, and mergers acquisitions have been
the major recent developments of companies
operating in the web content management market.
Dell EMC, SDL plc, Open Text Corporation,
Episerver and Acquia are some of the companies
that recently introduced new web content
management solutions. Genus Technologies and IBM
were some of the major players to announce
partnerships in this market.
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Web Content Management Market
Download report sample at
https//www.psmarketresearch.com/market-analysis/w
eb-content-management-market/report-sample
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