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MKT 438 Education on your terms /
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MKT 438 Education on your terms /
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MKT 438 Entire Course For more course tutorials
visit www.tutorialrank.com   MKT 438 Week 1
Individual Assignment Defining Public Relation
Paper (2 Papers)   MKT 438 Week 1 DQ 1   MKT 438
Week 1 DQ 2  
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MKT 438 Final Exam Guide (UOP Course) For more
course tutorials visit www.tutorialrank.com Comple
te the Final Examination. 1. The
objective of public relations is to sell 2.
The R-A-C-E approach to defining public
relations includes the following components
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MKT 438 Week 1 DQ 1 (UOP Course) For more
course tutorials visit www.tutorialrank.com Should
a company be concerned with public opinion? Why
or why not?
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MKT 438 Week 1 DQ 2 (UOP Course) For more
course tutorials visit www.tutorialrank.com   Whic
h PR communication tool do you feel is the most
effective? Why?
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MKT 438 Week 1 DQ 3 (UOP Course) For more
course tutorials visit www.tutorialrank.com   What
role does PR play in your organization? Explain
your answer.
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MKT 438 Week 1 Individual Assignment Defining
Public Relation Paper (2 Papers) For more
course tutorials visit www.tutorialrank.com   Reso
urces University Library, Internet   Write a
700- to 1,050-word paper in which you define PR.
Include in   your paper
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MKT 438 Week 1 The Role of Public Relations For
more course tutorials visit www.tutorialrank.com  
MKT 438 Week 1 The Role of Public
Relations Select a company, business, or
non-profit organization and provide an example
about how public relations (PR) principles apply.
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MKT 438 Week 2 DQ 1 (UOP Course) For more
course tutorials visit www.tutorialrank.com   What
are some positive and negative aspects of
publicity?
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MKT 438 Week 2 DQ 2 (UOP Course) For more
course tutorials visit www.tutorialrank.com   At
what stage of the PR campaign should evaluation
occur? Explain your answer. What are three types
of evaluation techniques used in PR? What are
examples of each?
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MKT 438 Week 2 DQ 3 (UOP Course) For more
course tutorials visit www.tutorialrank.com   How
would PR research impact a PR team? Give an
example.
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MKT 438 Week 2 Individual Assignment Public
Relations Case Study (BP) (2 Papers) For more
course tutorials visit www.tutorialrank.com   MKT
438 WEEK 2 Public Relations Case Study   MKT 438
WEEK 2 Public Relations Case Study Resource The
Practice of Public Relations textbook, University
Library, Internet
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MKT 438 Week 2 Internal Public Relations For
more course tutorials visit www.tutorialrank.com  
MKT 438 Week 2 Internal Public
Relations Resource The Practice of Public
Relations, Ch. 11 Read the Sony Shoots the
Messenger Case Study on page 242
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MKT 438 Week 2 Team Assignment Part I Public
Relations Campaign (Delta Airlines) For more
course tutorials visit www.tutorialrank.com   Part
I Public Relations Campaign MKT 438 WEEK
2   Resources The Practice of Public Relations
textbook, University Library, Internet.   Select
a PR scenario from the following list
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MKT 438 Week 3 DQ 1 (UOP Course) For more
course tutorials visit www.tutorialrank.com   What
PR tools are critical in building long-term
relationships an organization's publics? What are
the advantages and disadvantages of these tools?
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MKT 438 Week 3 DQ 2 (UOP Course) For more
course tutorials visit www.tutorialrank.com   What
is your organization's relationship with the
local, regional, national, and global media? How
does it impact your organization's PR coverage?
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MKT 438 Week 3 DQ 3 (UOP Course) For more
course tutorials visit www.tutorialrank.com   How
critical is the internal communications process
in PR? Explain.
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MKT 438 Week 3 How Organizations Proactively
Approach and Respond to Social Responsibility
Sustainability (Microsoft) For more course
tutorials visit www.tutorialrank.com   MKT 438
Week 3 How Organizations Proactively Approach and
Respond to Social Responsibility/Sustainability Se
lect an organization that has a known interest in
social responsibility and/or sustainability.
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MKT 438 Week 3 How Organizations Proactively
Approach and Respond to Social Responsibility/Sust
ainability (Starbucks) For more course
tutorials visit www.tutorialrank.com   MKT 438
Week 3 How Organizations Proactively Approach and
Respond to Social Responsibility/Sustainability Se
lect an organization that has a known interest in
social responsibility and/or sustainability.
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MKT 438 Week 3 Individual Assignment
Organizational and Societal Functions of Public
Relations Paper (2 Papers) For more course
tutorials visit www.tutorialrank.com   MKT 438
WEEK 3 Organizational and Societal Functions of
Public Relations Paper  
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MKT 438 Week 3 Phase 1 Public Relations Campaign
for a New Product or Service For more course
tutorials visit www.tutorialrank.com   MKT 438
Week 3 Phase 1 Public Relations Campaign for a
New Product or Service Note This Learning Team
assignment has two components. You will be
completing the first part in Week 3 and the
second part in Week 4.
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MKT 438 Week 3 Team Assignment Part II Public
Relations Campaign Resources (Delta Airlines)
For more course tutorials visit www.tutorialrank.
com   MKT 438 WEEK 3 Part II Public Relations
Campaign Resources The Practice of Public
Relations, textbook, University Library, Internet
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MKT 438 Week 4 Approach to Crisis Management
Defending an Organizations Reputation For more
course tutorials visit www.tutorialrank.com   MKT
438 Week 4 Approach to Crisis Management
Defending an Organizations Reputation Resource
The Practice of Public Relations, Ch. 3, Ch. 5,
Ch. 6, Ch. 13, and Ch. 17
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MKT 438 Week 4 DQ 1 (UOP Course) For more
course tutorials visit www.tutorialrank.com   Why
is it important to integrate anticipated crisis
responses in an organization's proactive PR
planning?
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MKT 438 Week 4 DQ 2 (UOP Course) For more
course tutorials visit www.tutorialrank.com   What
potential effects can a crisis have on an
organization? Explain your answer.
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MKT 438 Week 4 DQ 3 (UOP Course) For more
course tutorials visit www.tutorialrank.com   Read
the case on the Exxon Valdex. What do you see
as the top PR problems from this case and what
would you do differently if you were in the PR
department?
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MKT 438 Week 4 Individual Assignment Effective
Communication Case Study Analysis (UOP Course)
For more course tutorials visit www.tutorialrank.
com   Resource The Practice of Public
Relations   Select one of the following case
studies located in The Practice of  
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MKT 438 Week 4 Individual Assignment Public
Relation Case Study ( McDonalds) (2 Papers) For
more course tutorials visit www.tutorialrank.com  
MKT 438 Week 4 Individual Assignment Public
Relation Case Study ( McDonalds) (2 Papers)
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MKT 438 Week 4 The Tactical Plan for the Public
Relations Campaign Paper For more course
tutorials visit www.tutorialrank.com   MKT 438
Week 4 The Tactical Plan for the Public Relations
Campaign Paper Resource The Practice of Public
Relations, Ch. 9 and Ch. 15
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MKT 438 Week 4 The Tactical Plan for the Public
Relations Campaign Presentation For more
course tutorials visit www.tutorialrank.com   MKT
438 Week 4 The Tactical Plan for the Public
Relations Campaign Presentation Develop an 8- to
10-slide presentation (Microsoft PowerPoint or
Prezi) with speaker notes that outlines the
tactical elements of your campaign using all of
the information that you researched for your
paper.
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MKT 438 Week 5 DQ 1 (UOP Course) For more
course tutorials visit www.tutorialrank.com   How
has technology impacted the dissemination of
information to global publics?
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MKT 438 Week 5 DQ 2 (UOP Course) For more
course tutorials visit www.tutorialrank.com   How
can the power of PR influence and change your
point of view? Is this ethical?
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MKT 438 Week 5 DQ 3 (UOP Course) For more
course tutorials visit www.tutorialrank.com   How
has globalization, technology, and diversity
affected PR in the past five years?
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