How to Make Your Boss See the Value of Call Intelligence

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How to Make Your Boss See the Value of Call
Intelligence
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• As a marketing executive, no one needs to
  convince you of the importance of call
  intelligence. Its your boss who needs to get
  with the program, despite you showing him or her
  how much having call intelligence could increase
  your return on investment (ROI). Before you
  approach your boss only to get shut down again,
  read this guide so you can go in the next time
  with indisputable facts. You will also be able to
  demonstrate that this is an investment worth
  making.

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Your Audience Isnt Becoming Mobile, Theyre
Already There

• Stating that mobile phone use increases every
  year seems to be an obvious statement, but we
  have figures to back it up. Currently, the
  penetration of smartphone use in the United
  States is at 75 percent. By this time next year,
  it should climb to 85 percent. More smartphones
  mean more phone calls for your business.

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• Industry analysts already predict that 2018 will
  see 73 billion calls made to U.S. businesses
  after a potential lead located the information
  via smartphone. If those numbers dont impress
  your boss, try these
• Phone calls bring conversion rates that range
  from 30 to 50 percent. When a customer clicks
  through to your site, youre lucky to hit a
  conversion rate of two percent.

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• Nearly half of all inbound calls to businesses
  come by way of mobile search.
• More calls simply means more revenue. Three years
  ago, online marketers collected 2.2 billion in
  proceeds from sales that started as an inbound
  phone call.

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• You cant afford to ignore a mobile audience
  that is getting larger every year. Call
  intelligence not only gives you greater
  visibility, it enables you to optimize and track
  inbound customer phone calls as well.

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It Wont Take Long to See an Increase in Company
Profit

• If theres one thing all bosses care about, its
  the bottom line. Call intelligence increases it.
  In fact, you can collect actionable data from the
  first day you use the system. At Call Sumo, we
  employ marketing and training experts who will
  get you up and running right away. Theres no
  waiting for next months report to see results
  either. This is what you can expect almost
  immediately after installation

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• Higher call volume Are you ready for a call
  volume increase of nearly 30 percent? This is
  what will happen with call intelligence from
  CallSumo. This equals an individual growth rate
  that exceeds 200 percent.
• Higher conversion rates How does an immediate
  conversion rate averaging 26 percent sound to
  you?

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• Better ROI No business likes to spend money, but
  you must spend it to earn it. With our call
  intelligence software, you could see an average
  47 percent increase on ROI.

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Improve the Value of Every Marketing Channel

• The purpose of call intelligence is three-fold
  to drive more sales and conversions as well as
  attract more prospective high-value customers.

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• Call intelligence affects each of your companys
  marketing programs, including paid search, email,
  affiliate links, mobile searches, and offline
  searches. This enables each of them to become
  more powerful because call intelligence spurs
  both online and offline customer interactions.

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• When you dont have call intelligence, you miss
  the chance to reap the benefit of the minefield
  of data provided by phone calls and the potential
  revenue they can bring. It also allows you to
  view detailed analytics of each call and
  marketing channel.

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Integrate Call Intelligence to Increase the Power
of Your Marketing Technology

• Its easy to integrate our call intelligence
  software with your CRM, bid management, marketing
  automation and other popular technology tools.

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• Call intelligence adds a new layer of data to
  managing offline calls and bid management
  systems. It enables you to know the campaigns
  that produce the most inbound calls as well as
  those that underperform. You can link it with
  Salesforce as well.

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• With our software program, you can close the gap
  between phone and digital interactions and
  integrate it with your existing marketing
  automation platform. You can also create a new
  revenue stream by merging with your affiliate
  call tracking software or performance marketing
  network.

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Keep Your Existing Phone Number and Phone System

• We understand that changing a business phone
  number is a hassle, which is why we allow you to
  keep your existing number with our program.
  CallSumo also provides the equipment and
  instruction you need to generate tracking
  telephone numbers quickly and control the
  handling of your inbound calls. We can even port
  existing tracking numbers into our software
  program.

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• As we begin a new year, we hope that we have
  provided indisputable proof you can share with
  your boss that now is the right time to embrace
  all that call intelligence has to offer.
• https//callsumo.com