Global Dry Shampoo Market to Witness 6.1% CAGR during 2017 – 2023

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Global Dry Shampoo Market to Witness 6.1 CAGR
during 2017 2023
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Dry Shampoo Market
According to a new market research report Global
Dry Shampoo Market Size, Share, Development,
Growth and Demand Forecast to 2023 - Industry
Insights by Product Type (All Natural, Paraben
Free, Gluten Free and Others), by Form (Powder
and Spray) and by Application (Volume Boost, Oil
Remover and Combination) published by PS Market
Research, the global dry shampoo market is
projected to grow at a CAGR of 6.1 during 2017 -
2023. Explore Report Description at
https//www.psmarketresearch.com/market-analysis/d
ry-shampoo-market
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Dry Shampoo Market
Global dry shampoo market expected to grow
moderately during 2017 -2023
The study uncovered that the global dry shampoo
market is expected to grow at a moderate pace,
during the forecast period. Due to significant
growth in e-commerce, new hair care product
advancements and effective advertising, the
global dry shampoo market is gaining traction.
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Dry Shampoo Market
Insights on market segments
As per the findings of the research, paraben free
dry shampoo accounted for the largest revenue in
2016. Among the forms, spray dry shampoo
witnessed higher demand during 2013 - 2016, and
it is also expected to register higher growth
during the forecast period. Spray dry shampoo has
been the larger contributor to the global dry
shampoo market in 2016. Spray dry shampoo has
become popular as an alternative to regular
shampoo in recent years. The spray dry shampoo,
apart from being handy and easy to use, makes
hair look greasy and stylish without washing.
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Dry Shampoo Market
Dry shampoo market to witness fastest growth in
Asia-Pacific
Geographically, North America has been the
largest market for dry shampoo. However, the
market is expected to witness fastest growth in
Asia-Pacific, during the forecast period, due to
factors such as growth in cosmetics and haircare
industry, advancement in anti-dandruff and
anti-hair fall dry shampoos, growth in retail
channels, and increasing adoption of new hair
care products by a large consumer base. Further,
due to rapidly changing fashion trends, the
region is likely to adopt dry shampoo at a
greater scale in near future. The European dry
shampoo market has been witnessing moderate
growth for past few years. Smoking ban in the
U.K., and the trend of working from home has been
indirectly impacting the regular shampoo industry
in the country. However, this has led to a surge
in the demand for dry shampoo in the country, as
the shampoo consumers are shifting toward more
casual and natural style of hair cleansing.
According to an estimate, one out of every five
women in the U.K. uses dry shampoo.
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Dry Shampoo Market
Paradigm shift in hair care is the key market
driver
The global shampoo consumers, especially those in
the developed countries, have been giving up
traditional methods of hair care, including the
usage of shampoo. Hair health has been emerging
as one of the prime concerns for the
fashion-conscious consumers, as they have been
using several chemical products that cause damage
to hair. Unlike regular shampoos that strip away
sebum (a hair secretion), dry shampoos soak it
up. Additionally, dry shampoo in its hair
cleaning process retains oil that is good for
hair. These factors have been drawing attention
not only of the regular shampoo users, but also
of hair stylists and hair care experts. This
paradigm shift is further spreading with
increasing awareness about the benefits of dry
shampoo, which is consequently driving the global
market.
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Dry Shampoo Market
Shampooing hair was a routine work for consumers
before the advent of dry shampoo. Instead of
washing the hair daily with normal shampoo,
consumers can use normal shampoo and dry shampoo,
individually, on alternate days of the week. This
eliminates excessive use of water on hair as well
as endows the consumers, freedom from washing
their hair daily. According to Unilever,
approximately 83 of women in the U.S. skip a
hair wash at least once a week. This suggests
deviation of consumers from the usage of normal
shampoo toward its alternatives, including dry
shampoo. The global dry shampoo market for spray
has been growing at a fast pace, which has also
been one of the drivers for the overall market.
Factors such as low cost of dry shampoo,
increasing penetration, availability of multiple
variants, zero residue formation, and ease in
usage have also been driving the demand for spray
dry shampoo.
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Dry Shampoo Market
Moderate competition among key players in the
global market
The research states that the global dry shampoo
market is moderately competitive. The players in
the market are developing a new marketing and
distribution approach to offer dry shampoo. With
the declining growth rate of the normal shampoo
market, the shampoo manufacturers have started to
increase the brand communication of their dry
version with consumers, to retain them. The
players in the dry shampoo market are offering
innovative products such as tinted dry shampoo
and glitter dry shampoo. Some of the key players
in the global dry shampoo market are LOréal,
Procter Gamble, Henkel, Batiste, Sephora,
Shiseido, and Klorane. Most of the existing
vendors in the global dry shampoo market are
actively participating in organic and inorganic
strategies. Many of them are focusing on
operational transformation to enhance their
capabilities for new dry shampoo offerings.
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Dry Shampoo Market
Download report sample at
https//www.psmarketresearch.com/market-analysis/d
ry-shampoo-and-conditioner-market/report-sample
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