Write don a brief summary of all the answers given above. How does this differ from the analysis of structured-response questions

1
Marketing Research
2

• Marketing Research
•  
• Q1.Write don a brief summary of all the answers
  given above. How does this differ from the
  analysis of structured-response questions?
• Q2.Conduct Chi-square test to cross-tabulate and
  to understand the relationship between the
  independent and the dependent variable. Also
  calculate contingency coefficient and the lambda
  asymmetric coefficient to find the strength of
  the association between the two variables. Take
  Sample size as thirty. Analysis of
  cross-tabulation using SPSS software package
  would be required.

3

• Q3.Using logistic regression proof that
  particular drug for women has characteristics
  that cause some of them an adverse reaction to a
  particular drug.
• Q4.Use conjoint analysis to determine from a
  potential customers point of view, how important
  each attribute is to him. Also determine how much
  utility the customer derives from a given
  combination of these levels of attributes. The
  attributes are life, price and color.
• Q5.Can you add to methodology section?
• Q6.Distribute the sample of 75 among the
  different categories of respondents mentioned
  under Sample Composition.

4

• Global Study Solutions
• Dr. Aravind Banakar
• aravind.banakar_at_gmail.com
• www.mbacasestudyanswers.com
• 9901366442 - 9902787224