Why would some consumers have high-involvement levels in learning about this sales promotion - PowerPoint PPT Presentation

About This Presentation
Title:

Why would some consumers have high-involvement levels in learning about this sales promotion

Description:

Assignment Solutions, Case study Answer sheets Project Report and Thesis contact aravind.banakar@gmail.com www.mbacasestudyanswers.com ARAVIND – 09901366442 – 09902787224 – PowerPoint PPT presentation

Number of Views:3
Slides: 6
Provided by: marketingmba
Tags:

less

Transcript and Presenter's Notes

Title: Why would some consumers have high-involvement levels in learning about this sales promotion


1
  • Consumer Behavior

2
  • Consumer Behavior
  • Q1.What does the purchase of a product like Nike
    mean to Sunder Singh
  • Q2.What does the story say about our society and
    the impact of marketing on consumer behavior?
  • Q3.Explain how the above-mentioned information is
    likely to benefit a marketer?
  • Q4.Which of the above mentioned types are likely
    to respond to sales promotion? Explain.
  • Q5.A manufacturer of personal care products in
    the premium segment starts frequent sales
    promotions. What is likely to be the impact on
    the above-mentioned types?

3
  • Q6.What is likely to be the decision process in
    case of choosing an airline?
  • Q7.Would this plan suggested by the vice
    president help in convincing the customers to use
    Star Airways? Give your reasons.
  • Q8.Has Shobha identified the best target market
    for Mouse-Rid? Why or why not?
  • Q9.Does Shobha have enough needed data on
    consumer behaviour? What type of consumer
    research should Shobha conduct?
  • Q10.What type of advertising can influence
    consumers for this type of product

4
  • Q11.Discuss the nature of problem(s) in this
    case?
  • Q12.Suggest the kind of consumer research needed?
  • Q13.How should Golden Glow be positioned/
    repositioned to bring about the desired change
    among consumers? Give your reasons.
  • Q14.Why would some consumers have
    high-involvement levels in learning about this
    sales promotion
  • Q15.Is a level of 75 per cent comprehension
    realistic among those who become aware of an ad?
    Why or why not?

5
  • Global Study Solutions
  • Dr. Aravind Banakar
  • aravind.banakar_at_gmail.com
  • www.mbacasestudyanswers.com
  • 9901366442 9902787224
Write a Comment
User Comments (0)
About PowerShow.com