What are the strengths and limitations of the Internet as a data collection instrument - PowerPoint PPT Presentation

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What are the strengths and limitations of the Internet as a data collection instrument

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Title: What are the strengths and limitations of the Internet as a data collection instrument


1
Marketing Management
2
  • Marketing Management
  •  
  •  
  • Q1.(a) From a marketing perspective, what has
    Guinness done to ensure its longevity?
  • (b) How would you characterize the
    Guinness brand?
  •  
  • Q2.(a) What are the strengths and limitations of
    the Internet as a data collection instrument?
  • (b) What is meant by a marketing
    information system? Discuss, using examples,
    the main components of such a system.

3
  • Q3. (a) What are the advantages and disadvantages
    of co-branding? Suggest two co-branding alliances
    that you think might be successful, explaining
    why.
  • (b) The product life cycle is more likely
    to mislead marketing management than provide
    useful insights. Discuss.
  •  
  • Q.4. (a)The marketing of services is no different
    to the marketing of physical goods. Discuss.
  • (b) Discuss the role of service staff in
    the creation of a quality service. Can you give
    examples from your own experiences of good and
    bad service encounters?

4
  • Q5.(a)How would you justify the price differences
    for a cup of coffee that you might encounter if
    you purchase it in a local office shop versus a
    top-class hotel?
  • (a) Discuss how a company pursuing a
    build strategy is likely to react to both price
    rise and price cuts by competitors.

5
  • Global Study Solutions
  • Dr. Aravind Banakar
  • aravind.banakar_at_gmail.com
  • www.mbacasestudyanswers.com
  • 9901366442 9902787224
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