How does Ryanair’s pricing strategy account for its successful performance to date Would you suggest any changes to Ryanair’ pricing approach

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Marketing Management
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• Marketing Management
• Q1.Why did Richard not able to jell with local
  conditions?
• Q2.If you were Richard ,What would you do
• Q3.Explain how you will methodically go about
  compiling the requested information covered in
  the seven questions for management. Include in
  your explanation an estimate of the expense
  involved in obtaining the information.

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• Q4.Develop a 10-question questionnaire for the
  purpose of making a survey.
• Q5.Describe the consumer behavior differences
  among laundry products customers in Brazil. What
  market segments exists?
• Q6.Should Unilever bring out a new brand or use
  one of its existing brands to target the
  north-eastern Brazilian market?
• Q7.How should the brand be positioned in the
  marketplace and within the Unilever family of
  brands?

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• Q8.How does Ryanairs pricing strategy account
  for its successful performance to date? Would you
  suggest any changes to Ryanair pricing approach?
  Why/why not?
• Q9.Is the no-fares strategy a useful approach
  for Ryanair in the short term? In the long term?
• Q10.Do the issues facing Ryanair threaten its
  low-fares model?

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• Q11.Why did LEGO encounter serious economic
  difficulties in the late 1990s?
• Q12.Conduct a SWOT analysis of LEGO and identify
  the companys main sources of advantage.
• Q13.Critically evaluate the LEGO turnaround
  strategy.

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