Describe the consumer behavior differences among laundry products’ customers in Brazil. What market segments exist

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Marketing Management
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• Marketing Management
• Q1.Why is the grey market so attractive to
  business?
•  Q2.Identify the influences on the purchasing
  behavior of the over-50s consumer.
•  
• Q3.Discuss the challenges involved in targeting
  the grey market
•  

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•  Q4.Explain how you will methodically go about
  compiling the requested information covered in
  the seven questions for management. Include in
  your explanation an estimate of the expense
  involved in obtaining the informations Develop a
  10-question questionnaire for the purpose of
  making a survey. This case was written by
  Jens-Mogens Holm, professor for marketing at
  European school of business, Reutlingen
  University and president of Europaische
  Fernhochschule Hamburg. The material was drawn
  from publicly available sources. The case study,
  however, is completely fictitious.

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• Q5.Describe the consumer behavior differences
  among laundry products customers in Brazil. What
  market segments exist?
•  
• Q6.Should Unilever bring out a new brand or use
  one of its existing brands to target the north
  eastern Brazilian market?
•  Q7.How should the brand be positioned in the
  marketplace and within the Unilever family of
  brands?

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• Q8.What marketing mix should be employed to build
  the brand in the market?
•  
• Q9.(a) Discuss the factors affecting the consumer
  buying behavior in Indian context.
  
• 
  Or
• (b)Explain CRM with suitable examples. Why
  is it important in modern day
  business context? Discuss.

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• Q10.(a) What are the key strategic issues faced
  by traditional "bricks-and mortar
  retailer such as Wal-Mart, Big Bazaar and
  Reliance fresh when they go online to sell
  products? Discuss in detail.
• 
  Or
• (b)Explain Marketing research process in
  detail with suitable examples.

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