1Z0-477 VCE

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1Z0-477

• Oracle Responsys Marketing Platform Cloud Service
  2017 Implementation Essentials

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1Z0-477 Questions Answers

• Question No 1
• Which statement describes the requirements to set
  up a Responsys primary data gateway
• solution for the secure transferring of data?
• A. The Responsys Data Gateway consists of only an
  API layer, using AuthO authentication
• to transfer data.
• B. The Responsys Data Gateway consists of a
  dedicated database server that can be
• accessed securely using a VPN setup specifically
  for a client account.
• C. To install the Responsys Data Gateway, you
  provide each client an encryption appliance
• that is configured to directly connect to their
  Responsys database instance. All data
• transfer occurs through the appliance.
• D. The Responsys Data Gateway requires a
  dedicated SFTP account that is accessed via
• a secure shell (SSH2) protocol. A customer must
  provide a public SSH2 key for authentication.
• Answer D

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1Z0-477 Questions Answers

• Question No 2
• Your profile list is named CONTACTS. Your
  supplemental table is ORDERS with a Data
  Extraction Key of CUSTOMER_ID_ and a Primary Key
  of ORDER_ID, with TOTAL_ORDER_DOLLARS as a
  column. You design a campaign to display the
  ORDER_ID and TOTAL_ORDER_DOLLARS with a default
  value of 0 (zero) from the ORDERS table for each
  recipient in the target audience from your
  CONTACTS list. What happens if there are multiple
  matches (more than one ORDER_ID) for a
  CUSTOMER_ID?
• A. Because multiple matches with a record in the
  CONTACTS list exist in the ORDERS supplemental
  table, no matching values will be pulled at all,
  and the default value of 0 (zero) will be used
  for every email generated.
• B. The campaign launch will error out when
  Responsys detects multiple matches with the
  CONTACI'S list from the ORDERS table.
• C. When multiple matches with a record in the
  CONTACTS list exist in the ORDERS supplemental
  table, the first found match will be used in the
  campaign.
• D. During the campaign worklist build, Responsys
  will pause and ask you to select the correct
  record to use for the campaign personalization.
• Answer A

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1Z0-477 Questions Answers

• Question No 3
• You are creating an email campaign and you have a
  spreadsheet of contact email addresses and
  profile data that the campaign should be sent to
  for testing purposes. How should you input this
  information into Responsys?
• A. Using Connect, create a Seed Group import job.
  The spreadsheet will need to be converted to a
  comma-delimited file before importing it.
• B. Using Program, create a Proof List import job.
  The spreadsheet will need to be converted to a
  comma-delimited le to import.
• C. In the Manage List screen, ensure the list for
  the campaign is selected and then select
• the Seed Groups tab. Create a Seed Group list
  with the contact information from the
  spreadsheet.
• D. In the Campaign workbook, select the Proofing
  Import Wizard button. Import the spreadsheet and
  ensure that it is converted to a comma-delimited
  file before importing it.
• Answer A

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1Z0-477 Questions Answers

• Question No 4
• How should you produce an Insight Report that
  gives you the total number of individuals (unique
  email addresses) who clicked a link in an email
  campaign in the first three days after it was
  sent?
• A. Measure Single Clicks, Sent Date 3 days
• B. Measure Responders, Interval 3 days
• C. Measure Unique Conversions, Event Date 3
  days
• D. Measure Total Clicks, Interval 3 days
• E. Measure Responders, Event Date 3 days
• Answer D

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1Z0-477 Questions Answers

• Question No 5
• Your client wants to ensure that their Event Data
  Feeds are secure while the files are
• stored on the server. What step should you take
  to encrypt the files?
• A. Import a private encryption key the customer
  created to be used when the export runs.
• B. Import a public encryption key the customer
  created to be used when the export runs.
• C. Create new credentials specifically for the
  export job that no one knows and that passes
• the Responsys password integrity checker.
• D. Create a Responsys security key in the Account
  Administration screen. Import this key
• when creating the export.
• Answer D

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