Advertising Agency in Pune | Digital Marketing Agency | Xebec India | Xebec Communication (1)

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XEBEC INDIA

• ADVERTISING DIGITAL MARKETING AGENCY

www.xebecindia.com
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INTRODUCTION

• The company become founded in 1992.
• Xebec is an Ideas, Design Branding Company.
• We are an integrated communications group that
  provides services such as Advertising, Brand
  Building, Media Planning Buying, Public
  Relations, Market Research Digital Marketing.

www.xebecindia.com
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WHAT IS SEO?

• SEO concept is came alive in something around
  1990-2002.
• Search Engine Optimisation is cost effective and
  challenging digital marketing technique which
  helps improving the visibility of a website in
  SERP (Search Engine Ranking Pages).
• SEO is the baseline in Digital Marketing.
• It is classified in two types namely On-page
  Off-page SEO.

www.xebecindia.com
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OUR SEO STRATEGIES

• PHASE-1
• Complete discussion at the beginning to
  understand the strength and weaknesses of the
  business.
• Set the targets for campaign.
• Compare competitor sites.
• Examine a keyword method including significant
  keyword research.
• Detailed analysis and report of site.
• Examine a search engine strategies.

www.xebecindia.com
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• PHASE-2
• Improving search index of site by using-
• Robots.txt file
• XML Sitemap
• Geo-location factor
• Website navigation
• Ping google
• Other methods

www.xebecindia.com
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• On-Page Optimisation-
• Meta tag optimisation
• Keyword mapping and optimisation
• Anchor text optimisation
• HTML markup
• Unique content
• URL structure
• Alt tag
• Long tail optimisation
• Other factors

www.xebecindia.com
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• PHASE-3 (Off-Page)
• Link building by submitting sites to web
  directories, social bookmarking sites, forum
  posting, search engine submission and other
  strategies.
• Video Sharing on YouTube, Dailymotion etc.
• PDF, PPT and infographics submission.
• Article submission
• Blog submission
• Image sharing on Pinterest, Instagram, Flickr etc.

www.xebecindia.com
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• Use of tools
• Google Analytics
• Google, Bing, Yahoo webmaster
• Google Keyword Planner
• SEM Rush
• Screaming Frog
• Moz Rank Checker

www.xebecindia.com
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Benefits Of SEO

• Fixed growth in website traffic.
• SEO is one of the most cost-effective digital
  marketing strategy.
• By doing SEO of the website, chances of site
  visibility are increases and therefore your
  website can be the brand name.
• SEO is a long-term process or method. But simply
  because it takes time to move up the rankings, it
  also takes time to move down the rankings. Once
  you placed in the top ranking position, you not
  often circulate down.
• By using tools like google analytics, you are
  able to measure the conversion rate, source of
  conversion rate and source of traffic of the
  website.

www.xebecindia.com
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THANK YOU!
www.xebecindia.com