Mobile Engagement Market Growth Outlook with Industry Review and Forecasts by 2024

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Mobile Engagement Market Present Scenario and
Growth Prospects from 2017 to 2024 Global Market
Insights Inc.
Fuel Cell Market size worth 25.5bn by 2024
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Regional Analysis of Mobile Engagement Market

• Asia and North America are exhibited to see a
  significant rise in the number of adopters while
  the mobile consumer landscape is expected to
  remain stable over the coming years owing to the
  domination of highly engaged users governing the
  regional consumer segmentation. Furthermore, the
  Asia Pacific mobile engagement market growth is
  attributed to the increasing use of smartphones
  and the development and the expansion of the
  mobile and telecommunication infrastructure.
• South Asia is likely to undergo a major
  transition in the mobile consumer behavior. The
  growth of the e-commerce industry and the rising
  trend of big data are projected to influence
  companies to adopt these technologies. The
  adoption of 4G and smartphone and the
  regionalization of online content are the driving
  factors for the increase in the number of users
  and the mobile engagement market in the North
  America region.

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• Application Analysis of Mobile Engagement Market
• Segmentation by vertical includes travel and
  hospitality, retail, media and entertainment,
  telecom IT, and financial services. The mobile
  engagement market for the financial services
  sector is anticipated to grow at a high rate
  during the forecast time span owing to the rapid
  increase of mobile devices, which help businesses
  in the marketing of financial services such as
  banking and insurance.
• Through the applications of these services,
  companies are able to generate higher revenue and
  audience expansion by building valuable
  relationships with customers and communicating
  business transactions. In the retail and
  e-commerce sector, the shifts toward digital
  platforms have revolutionized the mobile
  engagement market. Companies can obtain in-depth
  data regarding the customer preferences and their
  consumption trends and deliver targeted
  advertisements to promote their products and
  increase their sales.

4
Competitive Market Share of Mobile Engagement
Market

• Major players in the mobile engagement market are
  Appboy, Followanalytics, Urban Airship, Marketo,
  Swrve, Smartfocus, Oracle, IBM, Adobe, Accengage,
  Leanplum, Selligent, Vibes, Tapjoy, and Webtrekk.
  
• Rising competition among major players to sustain
  mobile engagement market growth is leading to an
  increase in the undertaking of strategies such as
  the provision of technologically-advanced
  solutions and mergers acquisitions. In June
  2017, Swrve announced substantial enhancements to
  its mobile engagement tools.
• These enhanced features aid organizations in
  delivering highly personalized and contextual
  multi-channel experiences.

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