10 Solid Reasons That Strong Desire to Opt SEO - PowerPoint PPT Presentation

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10 Solid Reasons That Strong Desire to Opt SEO

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Most marketers and business owners know that SEO is a critical factor for driving website traffic. If your site and content aren’t properly optimized, both for desktop and mobile users, you’ll have an incredibly difficult time attracting traffic from organic search your site. – PowerPoint PPT presentation

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Title: 10 Solid Reasons That Strong Desire to Opt SEO


1
11 Solid Reasons That Strong Desire to Opt SEO
Created By Blurbpoint Media
2
Introductions
  • By now, most marketers and business owners know
    that SEO is a critical factor for driving website
    traffic. If your site and content aren't properly
    optimized, both for desktop and mobile users,
    you'll have an incredibly difficult time
    attracting traffic from organic search your site.
  • There are many benefits of SEO aside from
    increased traffic. This post will outline 10
    other important benefits that stem from having a
    properly SEO-optimized website.
  • 11 Reasons that desire to pot SEO

3
1. For Getting Organic Visitors on Your Site
  • SEO is highly targeted. Using Keyword research
    you can find that how big a 'market' is, how many
    people search for particular keyword and the
    competition in the market.
  • Optimizing your website for those keywords can
    generate a good amount of relevant traffic on
    your website.
  • Traffic from a good SEO campaign always has high
    conversion potential.

4
2. Ranking in Local Search Directly Leads to
Increased Visits and Sales
  • Optimizing your site for local search is
    absolutely critical.
  • More and more consumers are using local search
    queries to identify local businesses and to find
    locations, hours and directions.
  • These searches also led to higher sales 18 of
    local mobile searches led to a sale within one
    day.
  • According to Google, 50 of consumers who
    performed a local search on a mobile device
    visited a store on that same day.

5
3. SEO Increases Your Trust and Credibility
  • SEO can make your business stronger, better and
    well recognized.
  • The eventual goal should be that, when people
    search for business critical and relevant
    keywords and phrases, they should find you at the
    top of search results.
  • Then, psychology takes over and prospects will
    believe that you're the best. Your website's
    title and meta description tags can telegraph a
    powerful statement that strengthens your brand,
    while helping communicate a marketing message
    that's in line with your strategic business goals.

6
4. Long Term Benefit
  • SEO has one serious advantage over other
    marketing with a 'short term' focus it delivers
    an ongoing ROI over the long term also.
  • While PPC and other advertising methods are quick
    at driving Web traffic, they are also expensive.
  • SEO can be long lasting if it is done correctly.
  • With proper SEO analysis up front, you can stay
    on the front page of search results for years,
    without spending money in the future.
  • Even after you stop your SEO work, your website
    can still rank high on your chosen keywords.

7
5. Optimization of Your Site Will Imporve User
Experience
  • The search engines want to see a mobile-friendly
    design, good user signals and good integration of
    relevant photos and videos.
  • These elements are all important for providing a
    great experience for your visitors as well. A
    great user experience means higher conversion
    rates, more trust, and increased brand loyalty.

8
6. Build Your Brand
  • SEO can help accelerate your branding campaign
    and make you memorable.
  • When more people visit your site, get familiar
    with your business, and order from you, then you
    have more people likely to come back again and
    tell their friends about you.
  • SEO is an effective way to get this ball rolling,
    by ranking your website high and attracting a
    flood of Web traffic.
  • It can then turn this initial impression into
    lasting recall through presenting the most
    relevant and useful information that a visitor is
    seeking through search engines, thereby earning
    mind share and securing a lasting place in
    their heart.

9
7. Provide You Endless Opportunities
  • SEO is a continuous process. SEO will need
    constant tweaks, reviews and shifts to keep it
    moving in the right direction, so that it
    continues to deliver stellar results.
  • Once your website is optimized properly you can
    easily maintain your online presence and your
    customers will be keep coming to your website for
    products they need.
  • This investment in SEO can be the source of
    endless opportunities for your business.

10
8. SEO Leverages Social Sharing
  • Content shared by users on social networks are
    directly related to SEO specific parameters like
    title tags and meta descriptions.
  • This is what you see when people share posts and
    stories on their Wall, Google profile, or in a
    tweet or share.
  • An SEO strategist will help you manage this
    process, in collaboration with your marketing and
    communications department.
  • Through SEO you get to control what people read,
    think and do on social sites and spread through
    their networks at the speed of light.

11
9. SEO Is Measurable Marketing Strategy
  • Every element of your SEO can be measured,
    evaluated and corrected. By doing this
    continuously, you can find out your return on
    every SEO dollar invested.

12
10. SEO Is Cost Effective
  • Your Web hosting, design and content creation
    expenses are similar, whether your site is
    visited by one hundred people, one thousand, or
    one million.
  • You pay the same for each visitor to your
    website, whether they join your list, buy your
    product or interact with your brand.
  • Your marketing costs are identical whether one
    visitor in a thousand buys from you, or one in a
    hundred, or one in every five.
  • Effective SEO can attract thousands, even
    millions of targeted prospects to your business
    website, and increase your conversion rates by
    delivering the exact solution to problems they
    are facing.
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