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WILL LINK BUILDING HELP YOU TO INCREASE THE PAGE
RANK
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• Link Building is certainly the most workable SEO
  strategy used by Google to rank the websites,
  pages and content. Though the algorithm of Google
  has been constantly changing, but link building
  continues to remain the gold standard for SEO.
  This simply means that back links are the key
  components of Google Algorithm that assists
  content to rank naturally by offering
  credibility.
• Yes, link building changed over the period of
  time, but its basic principles remain unchanged.
  So, you can say that it is just the thought
  process of SEO experts, which has actually
  changed their perspective towards link building.
  The Google has brought in many updates like
  Penguin etc., which left a great influence on the
  link building. Google is expected to bring in new
  updates in near future and there is a strong
  debate among different industry experts as how
  those new updates will influence link building
  and how long the links will continue to remain
  the gold standard for SEO?
• To find the answers to these questions, it is
  important to know about the importance of link
  building strategy, Page Rank etc and how it
  works.

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• Page Rank and its role
• It is basically the algorithm led by Google that
  ranks the particular websites in search engines.
  It is the ideal way of decide the authority of a
  website and then rank the website accordingly on
  the search engine. Ideally, it ranks the website
  based on the quality and quantity of the links
  directed to a site or a page. So, it is expected
  that the websites that contains more links will
  get ranked higher on the search engine.
• Related SEO-TACTICS YOU CAN BID FAREWELL TO
• Strategies of Link Building and Penguin penance
• Many SEO experts find it simple to index a
  particular website with high rating with the help
  of unique and quality content. On the other hand
  some webmasters started gaining online exposure
  with the help of low quality links to increase
  the rankings of the websites on various search
  engines and followed this rule as gold standard.
  Undoubtedly, this strategy of link building
  works, but may not yield results in the long run

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• Major threats expected to Link Building
• Looking at the future of link building it will
  face some threats due to increasing popularity of
  different apps. According to surveys, more number
  of users prefers mobile apps as compared to a
  normal web research therefore many search
  engines started introducing mobile friendly apps
  to helps users browse through their mobiles.
  These factors can certainly affect the potential
  of link building and websites.