Indian Advertising Market Report, Trends and Forecast 2017-2022

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Indian Advertising Industry to Reach INR 997
Billion By 2022
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Report Description
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Report Description and Highlights
Report Description
Indian Advertising Industry to Reach INR 997
Billion By 2022 The Indian advertising industry
is currently witnessing a strong growth and has
evolved into a full-fledged industry over the
years, owing to the penetration of internet and
smartphones and support by the government. The
latest report by IMARC Group titled, Indian
Advertising Market Report Forecast
2017-2022 finds that the Indian advertising
industry reached a value of more than INR 510
Billion in 2016, growing at a CAGR of 11 during
2011-2016. Over the years, the Indian advertising
industry has creatively evolved as one of the
major industries in the tertiary sector. The
industry has broadened in every aspect employing
more personnel and offering a host of services to
its clients such as client servicing, media
buying, media planning, creative
conceptualization, etc. In addition, media
channels in India have also been expanding,
providing opportunities for the advertisers to
promote their products and services extensively.
Although, the traditional media platforms remain
the most effective, online and digital
advertising are rapidly gaining
popularity. Request Sample of the Report
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Report Description and Highlights
Report Description

• Highlights of the Indian advertising market
• Dominance of smartphones and internet in the
  lives of the consumers is driving the Indian
  advertising market.
• An affluent brand conscious consumer-base is
  another factor facilitating the market.
• Print advertising is the most popular segment.
• The Indian advertising market is driven by the
  rising penetration of smartphones and internet in
  the country which is encouraging the use of
  digital advertising. Mobile advertising is also
  expanding due to huge popularity and
  affordability of smartphones. Favourable support
  from the government is another factor
  facilitating the growth of the advertising
  industry since advertising is a crucial
  communication material for the government. High
  rate of economic growth, flourishing businesses,
  increase in spending power and a rise in the
  number of brand-conscious consumers in India are
  some of the other market drivers. As a result of
  these factors, India is one of the fastest
  growing advertising markets in Asia and is
  further expected to reach a value of INR 997
  Billion by 2022.
• Read full report _at_ http//www.imarcgroup.com/adver
  tising-industry-india

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Report Description and Highlights
Report Description

• The market has been segmented into television,
  print, radio, internet/online, mobile and outdoor
  advertising. Amongst these, print advertising is
  the most popular segment owing to its wide
  regional reach. Auto, banking and financial
  services and insurance (BFSI), and e-wallets are
  the major sectors that contribute to its growth.
  Online and digital advertising, on the other
  hand, are the fastest growing segments with
  sectors like finance, IT and education being the
  largest contributors. On evaluating the
  competitive landscape of the market, the report
  has found that JWT India, Ogilvy Mather India,
  DDB Mudra Group, FCB-Ulka Advertising Ltd.,
  Rediffusion - DYR, and McCann Erickson India are
  the key players operative in the Indian
  advertising industry.
• The report by IMARC Group has examined the
  Indian advertising industry on the basis of
• Segment
• Television advertising
• Print advertising
• Radio advertising
• Internet/online advertising
• Mobile advertising
• Outdoor advertising
•  

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Report Description and Highlights
Report Description

• Key player
• JWT
• Ogilvy and Mather
• Mudra Communications
• FCB-Ulka Advertising Ltd                          
                                                    
                                   
• Rediffusion DY R
• McCann Erickson India
• RK Swamy/BBDO Advertising Ltd
• Grey WorldWide (I) Pvt. Ltd
• Leo Burnett
• Contract Advertising Pvt. Ltd
• Browse more related reports http//www.imarcgroup
  .com/categories/technology-market-reports

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Report Description and Highlights
Report Description

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