What are technographics?

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What are technographics?
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TECHNOGRAPHICS ARE

• the core technologies companies use to run
  their business.

This is powerful intelligence you can use to
uncover the companies in the market that use
hardware or software products that complement or
compete with your solutions. Knowing this
information allows you to
Target with precision at scale (marketing)
Develop better sales models and forecasts
(business intelligence)
Have more informed and relevant conversations
(sales)
Out-market, out-sell and outgrow your
competition.
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USE CASES POWERED BY TECHNOGRAPHICS

• Account Targeting 
• Sales Automation 
• Sales Territory Assignments 
• Micro-messaging campaigns 
• Digital Advertising 
• 360-degree Customer Profile 

TECHNOGRAPHICS ARE THE ONLY WAY TO BUILD
360-DEGREE ACCOUNT PROFILES AT SCALE 
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WHAT MAKES TECHNOGRAPHICS UNIQUE?
We use advanced data science to process big data
at scale to produce accurate comprehensive B2B
intelligence
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our BUILD PROCESS
And processed Through OUR PROPRIETARY HG platform
Billions of Documents are aggregated
To produce Structured customer insights
Using our own curation IP, documents undergo deep
analysis via the HG Data Integrity platform to
extract previously unseen intelligence
Empowering you to make CONFIDENT, ACTIONABLE,
DATA-DRIVEN decisions
Unparalleled and ever-expanding pool of raw data
including Case studies, whitepapers, press
releases, blogs, job postings, govt documents,
and more
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Best in class technographics
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Questions?

• Please contact us
• HG Data
• 1N Calle Cesar Chavez, Ste 100Santa Barbara, CA
  93103
• 805.880.1100
• customersupport_at_hgdata.com
• hgdata.com/technographics