What Makes the Customers Call - PowerPoint PPT Presentation

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What Makes the Customers Call

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Knowing what makes customers call is essential to understand why brands overlook phone calls. To know detail on what things lead up to the customer picking up the phone, make a concentration on the given attachment. – PowerPoint PPT presentation

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Provided by: callsumo
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Title: What Makes the Customers Call


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(No Transcript)
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  • Despite the exceptional insights provided by
    call tracking and intelligence programs, only
    five percent of companies that could benefit from
    this technology current use it. A big reason for
    this is lack of understanding with how these
    programs work.

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  • With many other platforms already in
    existence, business owners may feel that using
    call tracking with artificial intelligence would
    just be another time-consuming thing to manage.
    Search marketers have focused on other tools to
    obtain acquisitions and conversions as well as
    dominate the market. Theyre under constant
    pressure to justify their ROI while overlooking
    the importance of achieving the single customer
    view. This is exactly what call tracking and
    intelligence offers.

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Why Brands Still Overlook Phone Calls
  • Most American-based companies are great about
    tracking customers online activity. However,
    theyre leaving a seeming black hole by ignoring
    the need to track phone calls. Knowing what makes
    customers call is essential to understanding the
    big picture of their journey.

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  • The emphasis in todays marketing climate
    focuses on personalizing the customers
    experience. That means marketers must understand
    every interaction their client base has had with
    their brand. This includes right up to the time
    of making the phone call. Call Intelligence delive
    rs remarkable insights into each step of the
    customer process by integrating data from
    external sources like Salesforce and AdWords.

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  • It determines the original point of customer
    contact, the impact of various campaigns, and
    behavior while on your company website. These
    actions all lead up to the customer picking up
    the phone.

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Service Quality Improvement
  • With Call Intelligence insights from Call
    Sumo, you know exactly why the customer called.
    This makes it easier to allocate funds to
    specific advertising campaigns in the future. It
    also informs you which keywords perform and are
    worth the investment. With real-time access to
    personalized data about each customer, call
    center agents can offer tailored, exceptional
    service to every caller.

8
No More Blind Spots
  • Although most people in the millennial
    generation conduct research about a product or
    service online, nearly two-thirds prefer to speak
    to a real person to confirm details before
    following through with a purchase. Marketers
    simply cant afford to remain in the dark
    about what makes their phone ring. With Call Sumo
    tracking software enabled, your agents can
    provide experiences that surprise and delight
    your customers.
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