Why it is good for startups to partner with Industry leaders

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Why it is good for startups to partner with
Industry leaders

• Nowadays it has become a common scenario that
  some particular industry giant has taken over
  early budding startups to name a few Apple
  acquired Siri, Facebook acquired Instagram,
  Google bought Android and so on. If you see this
  statement of partnership between a huge venture
  and a small budding company it might seem absurd
  and bizarre to you. You might think that why
  would a big company say like Facebook would like
  to become partners with a tiny enterprise that
  produces some apps well if you dig your head into
  the matter then the picture you get to see is
  completely out of your imaginative world the
  thing is all the startup ventures are looking
  forward to enter in the industry via an
  innovation or bringing something new that the
  society is demanding. In case they hit the right
  spot i.e. 

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they come up with a product or service that would
prove to be a drastic life changer for the masses
or would be some sort of help for them which was
not offered till date then your startup would be
in a state that could easily challenge any big
venture and might pose to be a threat for such
big settled enterprises so the basic idea is why
to help grow an enemy when you can easily make
friends with them!! Interesting.isnt it?? Lets
have a look at some quick points - As per
reports more than 85 corporate hotshots have
agreed that collaboration between their
organization and startups would bring a drastic
change in improving the level of
success. - These so called new entrants have the
potential to pose serious threat to any
established market leader through their
disruptive innovations. - They pose this serious
threat because they would end up coming up with
such an innovation that the existing market must
not have ever thought of and could take the
market by surprise. - On the contrary, big
settled companies normally doesnt venture into
any innovation as they have already settled up in
the market with their products and services so
what they are more concerned about is maintaining
that level or standard rather than creating a new
standard.  
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- The most basic drawback or limitation of any
startup would be the availability of funds and
the level of experience. All they need to make
their innovation a success is uninterrupted
funding and information straight from the horses
mouth. Both of them could be accomplished by
being in partnership with the industry
leaders. - Here the key to success for any big
enterprise would be first to identify a budding
startup program that has got the potential to
give a hard time to them. - Once identified they
should be able to convince them to a point so as
to help the startups achieve their goal along
with fulfilling your motives such as promising
returns, advancing your brand mission or in other
words the key would be to search for startups
that are doing something which your company might
want to do in the near future. - For instance
Facebook acquired Instagram, a photo sharing
program just to be a leader in the social
networking industry and to add up more features
to its existing photo sharing facility.
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      GM and Toyota couple with Uber to attain
the sharing economy driving app into their latest
models in exchange Uber got the cars from these
companies to run on (Uber is the worlds largest
taxi firm which owns no taxis of its own!!) - It
is less risky for big enterprise to buy several
new entrants in the market rather then taking
over a already settled good reputation company as
its a win- win situation for you as you can
never end up in any major loss. - The
corporations have started realizing that now they
need to break the decade old corporate rules,
their cultural barriers and go out in search of
these local communities which could prove to be a
boon for them but this selection should be done
very carefully as you need to have the right
talent to select only the real pearl from the
ocean. So to wrap up my discussion I would only
like to stress on the point that yes corporations
and startups are entirely different in all
respects be it their economy, the strategy, the
methodology, the working speed, number of members
in team and so on but identifying and patching up
with this distant relative of yours could make
wonders for you and your business. The key to
success is careful identification of the most
beneficial and trustworthy partner since the
market is flooded with such small scale
enterprises.Happy SearchingGood luck
!! Article Resource-https//www.derekbluford.com
/single-post/2017/08/20/Why-it-is-good-for-startup
s-to-partner-with-Industry-leaders