How Call Tracking Can Increase the Revenue of Healthcare Providers

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How Call Tracking Can Increase the Revenue of
Healthcare Providers
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(No Transcript)
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• Everyone knows that healthcare costs are
  rising dramatically, but many dont stop to
  consider that healthcare administrative costs are
  as well. Administrators who want to control costs
  must do so within the confines of HIPAA, the
  healthcare privacy law passed in 1996. Call
  tracking is an efficient way to identify which
  marketing efforts work as well as those that need
  improvement.

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Available Features of Healthcare Call Tracking

• Phone calls to a typical business might
  include questions about a product or an order
  status update. When patients speak to providers
  or their representative by phone, they may need
  to discuss highly sensitive personal health
  information. The challenge with call tracking is
  to tie phone calls to a specific telephone number
  without being able to identify the patient who
  made the call.

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• Call Sumo has risen to the challenge of
  allowing healthcare clients to retrieve the data
  they need while still following HIPAA mandates.
  Here are three call tracking features that offer
  great benefits to healthcare administrators

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• Advanced call routing
• This ensures that the caller gets to the
  agent with the right experience to help him or
  her without unnecessary delay. Our algorithm
  automatically reviews the previous interaction of
  the caller and the geographic location before
  routing the call.

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• Automated callback request
• When a visitor completes a form on your
  companys website or watches a video, you can
  implement this feature so he or she receives an
  immediate call from a knowledgeable staff member.
  Our cloud-based PBX system initiates the call and
  sends an instant notification to the agent who
  will be speaking with the caller.

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• Branded campaigns
• Sorting through raw patient data can be
  frustrating and time-consuming. With our branded
  campaign capability, you can determine the most
  effective keywords, referring URLs, and ads. You
  can also see which agents are booking the most
  appointments and reward them accordingly. This
  customized data makes it much easier to plan
  future advertising campaigns because you have a
  better understanding of your patients and how to
  reach them.

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Security Features for Healthcare Administrators

• All private health information (PHI) must be
  encrypted under the mandates of HIPAA. We use
  secure socket layers (SSL) to encrypt the entire
  call tracking platform. We also offer different
  levels of access for staff members depending on
  their responsibilities in the organization. The
  software automatically determines whether the
  information someone is trying to access is
  necessary to fulfill his or her job duties.

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• Healthcare is a business just like anything
  else. With Call Sumo call tracking, you can take
  your healthcare business to the next level.