Benefits Of PDF Submission In SEO | SEO Training Institute In Rohini

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HOW TO OPTIMISE PDFS FOR SEARCH ENGINES

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So how do you optimise a PDF?

• Link back to your website from logos and copy.
• Use a descriptive file name.
• Use keywords in headings.
• Complete title and meta data in document
  properties.
• Use text (not graphics) for your copy.
• Use alt text for images.

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Link back to your website from logos and copy
Links from PDFs hosted on other people's sites
count as an external link to your website and
help you website rank for key phrases. Link back
to the website homepage via your logo, and any
other relevant pages where appropriate - i.e. if
the pdf promotes an event, include a link to the
event landing page or the booking form etc. 
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Use a Descriptive File Name
If this page for a PDF for instance I could call
it Optimising PDFs for SEO.pdf
or, Optimising-PDFs-for-SEO.pdf Using hyphens
between words is great for pdfs that are going to
be uploaded as it reduces the chance of getting
20 between the words when users download them.
Avoid and other special characters in your
file name also.
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Use keywords in headings
Just like a web page, headings that contain
relevant keywords are seen as more important and
help you rank for those words.  Note Your main
heading should be similar to your file name and
title.
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