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For more course tutorials visit Uophelp is now newtonhelp.com www.newtonhelp.com MKT 435 Week 1 Consumer Behavior and Marketing Paper MKT 435 Week 2 Porsche Case Study – PowerPoint PPT presentation

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Title: MKT 435 A Guide to career/newtonhelp.com


1
MKT 435 A Guide to career/newtonhelp.com
  • FOR MORE CLASSES VISIT
  • www.newtonhelp.com

2
MKT 435 All Assignments Click Here to Buy the
Tutorial For more course tutorials visit Uophelp
is now newtonhelp.com www.newtonhelp.com https//y
outu.be/OGEtbJCP41k     MKT 435 Week 1 Consumer
Behavior and Marketing Paper MKT 435 Week 2
Porsche Case Study MKT 435 Week 3 Part I
Consumer Behavior and Marketing Strategy MKT 435
Week 3 How Attitudes are Influenced MKT 435 Week
4 Part II Consumer and Behavior Marketing
Strategy
3
MKT 435 All New Assignments Click Here to Buy the
Tutorial For more course tutorials visit Uophelp
is now newtonhelp.com www.newtonhelp.com     MKT
435 Week 1 Impact of Consumer Behavior on
Marketing Strategy Paper MKT 435 Week 2 Brand
Personality Presentation (2 PPT) MKT 435 Week 3
Internal and External Influences Marketing Paper
MKT 435 Week 3 Impact of Cultural Values on
Consumer Behavior Paper MKT 435 Week 4 Team
Consumer Decision Making Paper
4
MKT 435 Week 1 Consumer Behavior and Marketing
Paper Click Here to Buy the Tutorial For more
course tutorials visit Uophelp is now
newtonhelp.com www.newtonhelp.com   Choose a
company with which you are familiar. Prepare a
1,050- to 1,400-word paper in which the
interrelationship between consumer behavior and
marketing is discussed. Find three specific
examples of the companys marketing strategy and
its relationship with consumer behavior. Examples
may include mission/value statements, print
advertising, website content, press releases,
among others. Using these examples, what is your
opinion of how the company uses the understanding
of consumer behavior to create and implement its
marketing strategy? Discuss each example you
found using specific information.
5
MKT 435 Week 1 Impact of Consumer Behavior on
Marketing Strategy Paper Click Here to Buy the
Tutorial For more course tutorials visit Uophelp
is now newtonhelp.com www.newtonhelp.com   MKT
435 Week 1 Impact of Consumer Behavior on
Marketing Strategy Paper Choose an organization
with which you are familiar. Write a 700- to
1,050-word paper in which you review the impact
of consumer behavior on this organizations
marketing strategy. Review and evaluate a
specific example of how this organization
utilized its knowledge of consumer behavior to
adjust its marketing strategy.
6
MKT 435 Week 2 Brand Personality Presentation (2
PPT) Click Here to Buy the Tutorial For more
course tutorials visit Uophelp is now
newtonhelp.com www.newtonhelp.com   This Tutorial
contains 2 Presentation MKT 435 Week 2 Brand
Personality Presentation Resource Consumer
Behavior Building Marketing Strategy, Ch.
10 Choose an organization with which you are
familiar or use the organization you chose for
the Week 1 assignment. Create an 8- to 10-slide
Microsoft PowerPoint presentation with
speakers notes representing how this
organization manages and develops its brand
personality, and deliver the following
7
MKT 435 Week 2 Porsche Case Study Click Here to
Buy the Tutorial For more course tutorials
visit Uophelp is now newtonhelp.com www.newtonhelp
.com   Read the Porsche case study found in
Consumer Behavior on pages 52-53. Write the
answers to the following questions 1, 2, 3, 4
and 6 at the end of the case. Use the worksheet
to answer the questions. The paper will need to
be 700 to 1,050 words in total length. Format the
paper consistent with APA standards. Click the
Assignment Files tab to submit your assignment.
8
MKT 435 Week 3 How Attitudes are Influenced Click
Here to Buy the Tutorial For more course
tutorials visit Uophelp is now newtonhelp.com www.
newtonhelp.com   Write a 1,050- to 1,400-word
paper in which you write about the following
scenario What was your attitude about
this course before it started? What
factors influenced that attitude? How
has your attitude toward the course changed now
in the third week of class? Refer to
attitude and motivation theories as discussed in
Chapter 6 to support your reasoning for the
before and after attitudes you describe.
9
MKT 435 Week 3 Impact of Cultural Values on
Consumer Behavior Paper Click Here to Buy the
Tutorial For more course tutorials visit Uophelp
is now newtonhelp.com www.newtonhelp.com   MKT
435 Week 3 Impact of Cultural Values on Consumer
Behavior Paper Choose one of the following
changes in Cultural Values to review and discuss
(1) green marketing, (2) cause-related marketing,
(3) gender-based marketing, or (4) marketing to
gay and lesbian consumers. Write a 700- to
1,050-word paper in which the interrelationship
between consumer behavior and changes in cultural
values is reviewed.
10
MKT 435 Week 3 Internal and External Influences
Marketing Paper Click Here to Buy the
Tutorial For more course tutorials visit Uophelp
is now newtonhelp.com www.newtonhelp.com   MKT
435 Week 3 Internal and External Influences
Marketing Paper Resource Consumer Behavior
Building Marketing Strategy, Ch. 3 Select a new
product or service that will be launched by
either an existing organization or one you will
create. This will be the product or service you
will use for the remainder of the team
assignments due in Weeks 4 and 5. Obtain your
instructors approval of your teams product or
service before beginning this project.
11
MKT 435 Week 3 Part I Consumer Behavior and
Marketing Strategy Click Here to Buy the
Tutorial For more course tutorials visit Uophelp
is now newtonhelp.com www.newtonhelp.com   Write
a 700- to 1,050-word paper in which the team
discusses the following A brief
overview of the company and the product and its
marketing strategy. An examination and
discussion of the external factors that influence
the companys target market. Find 5
examples of the companys marketing
communications and discuss each communications
example, addressing how the company recognizes
external factors that influence its
12
MKT 435 Week 4 Consumer Decision Making
Presentation Click Here to Buy the Tutorial For
more course tutorials visit Uophelp is now
newtonhelp.com www.newtonhelp.com   MKT 435 Week
4 Consumer Decision Making Process Analyze a
recent purchase you made of a durable good
(durable goods are goods that dont wear out
quickly or those that have a lifespan of more
than three years computers, cars, mobile
phones, kitchen appliances, etc.) Make a
presentation of 10-12 Slides Base your review on
the following six steps in the consumer decision
process 1. Problem recognition 2. Information
search 3. Alternative evaluation
13
MKT 435 Week 4 Examine a Communication Tool Click
Here to Buy the Tutorial For more course
tutorials visit Uophelp is now newtonhelp.com www.
newtonhelp.com Choose a marketing communication
tool used by a brand about which you are
passionate. Examples of Marketing Communications
types are print advertising, press releases,
brochures, flyers, banner ads, etc. Create a
Poster Board presentation in which you
Present the communication tool Discuss
how effective it is in attracting and retaining
customers, and communicating the companys focus
on customer satisfaction.
14
MKT 435 Week 4 Part II Consumer and Behavior
Marketing Strategy Click Here to Buy the
Tutorial For more course tutorials visit Uophelp
is now newtonhelp.com www.newtonhelp.com Write
a 525- to 700-word paper in which the team
explains the roles of family, culture, and
subculture influences on the companys target
market purchasing behavior. Discuss how the
company can use learning and perception theories
in attracting and retaining target market
members. Provide a brief description of the
theory with specific examples of using it in a
marketing communication strategy. Format the
paper according to APA standards. Click the
Assignment Files tab to submit your assignment.
15
MKT 435 Week 4 Team Consumer Decision Making
Paper Click Here to Buy the Tutorial For more
course tutorials visit Uophelp is now
newtonhelp.com www.newtonhelp.com MKT 435 Week
4 Consumer Decision Making Paper Utilize the same
product/service your team chose for Week
3. Developa 700- to 1,050-word response that
analyzes the following ? Discuss the potential
importance of each type of situational influence
in developing a marketing strategy for your
product/service. ? Review whether your market
segment is aware of the problem that your
product/service serves to eliminate. How is your
marketing strategy impacted by this awareness?
16
MKT 435 Week 5 Consumer Decision Making Process
Analysis Click Here to Buy the Tutorial For more
course tutorials visit Uophelp is now
newtonhelp.com www.newtonhelp.com Analyze a
recent purchase decision you made using the steps
in the consumer decision making process. The
consumer decision making process is discussed in
Chapter 14, pages 341-346. Submit a detailed
outline in which you show the steps you took in
making the purchase decision and the rationale
behind each step. An example of a detailed
outline can be found in the Center for Writing
Excellence.
17
MKT 435 Week 5 Final Consumer Behavior and
Marketing Strategy Click Here to Buy the
Tutorial For more course tutorials visit Uophelp
is now newtonhelp.com www.newtonhelp.com Create
and present a 10- to 12-slide PowerPoint
presentation of Part III. Develop a segmentation
analysis of the companys target market. Address
each variable of segmentation (geographic,
demographic, behavioral and psychographic) that
is significant in attracting the target market.
Provide specific examples of product attributes
and benefits for each segmentation variable
identified as relevant. Refer to Chapter 2 for
segmentation variables. What is the
target market for this companys product line?
Discuss the target market in terms of the
segmentation variables. What position
has the company chosen for this product?
18
MKT 435 Week 5 Impact of Online Crowdsourcing on
Marketing Strategy Paper Click Here to Buy the
Tutorial For more course tutorials visit Uophelp
is now newtonhelp.com www.newtonhelp.com This
Tutorial contains 2 Papers MKT 435 Week 5 Impact
of Online Crowdsourcing on Marketing Strategy
Paper Evaluate an online crowdsourcing site.
Examples include, Dells Ideastorm, and
Starbucks. Write a 750- to 1,050-word paper in
which you review a crowdsourcing site. Marketing
has evolved in its relationship to customers.
Marketing to consumers has shifted to marketing
for consumers. Marketing for consumers has the
power to choose whether they want to create a
dialogue.
19
MKT 435 Week 5 Team Global and Online Marketing
Strategy Presentation Click Here to Buy the
Tutorial For more course tutorials visit Uophelp
is now newtonhelp.com www.newtonhelp.com MKT 435
Week 5 Global and Online Marketing Strategy
Presentation Resource Consumer Behavior
Building Marketing Strategy, Ch. 15 Utilize the
same product/service that your team chose for
Week 3. Prepare a 15- to 20-slide Microsoft
PowerPoint presentation with speakers notes
illustrating your cross-cultural, Internet,
mobile, and social media marketing strategy
20
MKT 435 A Guide to career/newtonhelp.com
  • FOR MORE CLASSES VISIT
  • www.newtonhelp.com
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