Tender Writing – Point of Difference – important in wining tenders?

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Tender Writing Point of Difference important
in wining tenders?
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Tender Writing Point of Difference important
in wining tenders?

• When our tender writer sits down to craft a
  winning tender response during the tender writing
  process, obviously as experienced tender writers
  we have a range of strategies that we use to
  enhance our strategies of winning tenders.
• Generally though there are no questions in the
  tender response form which specifically ask why
  you are different/better than your competitors.
  In essence no question asking what is your
  point of difference.

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Tender Writing Point of Difference important
in wining tenders?

• Our great tender writers make sure that somewhere
  in the application they address why/how our
  client is better than their competitors.

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Tender Writing Point of Difference important
in wining tenders?

• Normally when we ask our client that very
  question why are they better than their
  competitors and why should they win the tender
  we normally are told all about their long
  experience and their great price.
• These are important issues but these are the
  standard replies.
• Yes we want to focus on our clients great
  experience and yes we hope their pricing strategy
  is very competitive but we want to focus on much
  much more in highlighting and showcasing that our
  client is indeed very different and much better
  than the competition.

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Tender Writing Point of Difference important
in wining tenders?

• In presenting the case about point of difference
  we try and highlight the following-
• Experience
• Yes as mentioned we certainly will focus on the
  experience of our client in the tender writing
  process how long the business has been in
  business, how long in that industry, highlight
  the experience of the key people in the business,
  highlight how they have worked on similar or
  bigger contracts etc etc.

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Tender Writing Point of Difference important
in wining tenders?
This is an important issue to canvass in the
tender you really need to demonstrate that you
have managed and delivered on contracts that are
similar to the tender being offered you have
managed contracts of the same volume, same value
at least as grant writers we want to show that
this tender for our clients is very standard,
very normal and something they deal with most
days/weeks of the year. If the assessment panel
is left wondering if you have the capacity,
ability to handle the tender then your tender
response is prone to fail. So yes experience is
important but not the only point of difference.
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Tender Writing Point of Difference important
in wining tenders?
Price Yes price again is important you
dont have to be the cheapest but generally you
have to be competitive and in the ball park. With
our great grant writers as long as our client is
in the ball park price wise we believe our
documents will get the client over the line.
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Tender Writing Point of Difference important
in wining tenders?
Innovation This is an important issue. What
innovation can we highlight ie innovative
products, service delivery, technology etc. You
dont have to rely on technical innovation
innovation can be anything as long as it is
different to the competition.
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Tender Writing Point of Difference important
in wining tenders?
Value adding Again an important way to
differentiate our client from the competition.
What value adding can we offer in the tender
writing process? What can we highlight that our
client will offer that is above and beyond the
requirements of the tender?
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Tender Writing Point of Difference important
in wining tenders?

• These are just a few of our key strategies. Point
  of difference is important so what sets your
  organisation apart from the competition.
• Our tender writing successes show that we must be
  doing something pretty damn good in the tender
  writing process.

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Tender Writing Point of Difference important
in wining tenders?

• Contact us at Red Tape Busters -
  http//www.redtapebusters.com should you require
  more information about this article or if you
  require specialist grant or tender writing
  experience to help your organisation or business
  win grant funding or achieve successes with
  tenders.

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Tender Writing Point of Difference important
in wining tenders?

• We are specialists in providing the following
  services-
• Lobbying
• Tender Writing
• Grant Writing
• Resumes/Job Applications
• Organisational/Business Development.

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Job Application Writing Some considerations
before applying
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Contact Us

• Red Tape Busters Pty Ltd.
• ABN 39 094 823 417
• PO Box 3126
• WARNER QLD 4500
• Telephone [phone]
• Facsimile 07 3882 2066
• Email Address admin_at_redtapebusters.com.au

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