10 Killer Mistakes that can Ruin Your Mobile E-Commerce Redesign Efforts

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10 Killer Mistakes that can Ruin Your Mobile
E-Commerce Redesign Efforts
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Do you still consider mobile as a supplementary
commerce medium? If yes, then theres no doubt
that you are losing out a lot of business to your
competitors.
Advancements in mobile technology coupled with
your customers ever increasing reliance on
smartphones has led to a phenomenal rise in
mobile transactions.
Therefore, it becomes highly crucial for you to
craft an exceptional mobile experience for your
eCommerce store visitors.
Here are some deadly mistakes that you must avoid
while considering your mobile eCommerce website
development or redesign.
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1. Not considering responsive design
These days, having a responsive website is no
more an option for your business, its rather an
imperative! A responsive design allows you to bid
farewell to the need of creating a separate
mobile-friendly site.
This is because a responsive website is capable
of detecting your site visitors screen size and
orientation and hence can change its layout
accordingly.
Moreover, it also saves you from getting
penalized by Google for having duplicate content
as you need not have two different sites with
same content now. Find out more about what you
are missing out by not having a responsive site
by clicking here!
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2. Cluttered homepage
Your homepage holds substantial potential for
creating a lasting first impression on your
website visitors. Usually homepage is the first
thing that they see on your site and you need to
make the most of this opportunity.
Our web design experts suggest that your homepage
must be devoid of unnecessary things so that your
visitors dont walk away from your site. For
instance, you must keep away from using too many
fonts, images or texts to avoid giving a chaotic
look to your homepage.
Furthermore, you would need to get creative in
order to use the screen space that is fraction of
the size of screens on desktops and laptops. In
other words, you would have to convey the same
information with less and absolute essential
design elements.
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3. Complicated navigation
Did you ever visit a site wherein links were hard
to find and buttons were hardly visible? How
would you describe that experience in one word?
Frustrating, right!
Imagine your visitors come to your site to search
for some products or information and the buttons
are placed in wrong location, will they stay on
your site?
Hence, it is of utmost importance to make
your website navigation easy and intuitive with
textual description for all the links and alt
text for images.
Remember to condense your navigation to make it
precise and easier for mobile customers to use.
Getting your site designed by an
experienced eCommerce development agency would
definitely help you achieve a professional look
for your website.
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4. No guest checkout option
Guest checkout option enables your site visitors
to make a purchase from your e-store without
having to sign up for an account. Not having one
could lead to cart abandonment as many customers
dont have the patience to fill-out a number of
fields in a form.
To encourage customers to complete the checkout
process you would need to make it as quick and
painless as possible.
Mobile customers are always in a hurry and by
saving time of your customers while they are on
the go you are creating value for them which they
would definitely love and become repeat visitors.
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5. Asking too much information from users
In your eCommerce website how many pages your
visitors are required to go through? How many
forms they need to fill for registration?
Remember that eCommerce giants like Amazon have
already raised the bar of customer expectation.
Therefore, if you are not able to provide a
streamlined experience to your visitors browsing
via their smartphones and tablets then they are
very likely to defect to your competitors.
Try to keep the forms concise in order to
encourage site visitors to complete checkout
forms and also to boost conversions. You know
full well that tapping and typing via touchscreen
of smartphones is very cumbersome indeed.
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6. Not having proper call-to-action
Keep your call-to-action (CTA) bold, specific and
above the fold. Try to make conversion path
frictionless for your mobile users and consider
adding quick buy buttons in order to minimize the
number of clicks to checkout.
Why not offer a CTA like Add to basket option
from the search results page? This will save lot
of tapping hassles and shorten the path for your
mobile customers.
Try to enforce urgency on your customers and
encourage them to take your desired action by
tapping on the Buy Now or Add to cart button.
Remember user experience is a vital factor that
would determine how long your customers would
stay on your site. Therefore, make it a point to
make the CTA button thumb-friendly, in other
words, bigger and with colours that contrasts
with the background.
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7. Logo not linked to homepage
Have you ever tried to go back to the homepage by
tapping the logo placed in the top-left of a
mobile page? How would it feel if it doesnt work
or the link is not available?
Too many taps required to perform a single action
is truly frustrating for a mobile user.
If you dont want to make your customers feel the
same, then link your logo to your home page
without fail. Visitors would love this experience
if they can go back to your home page with just a
single tap.
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8. Inconsistent user interface
Anything in excess has a deleterious effect and
the same holds good for web design. Too many
elements or over-creativity resulting into
different designs for every single page within a
website could be confusing and annoying.
Your website visitors should be able to relate
and connect with your website. No matter how
appealing your site is, if the overall appearance
is inconsistent then it would confuse your
customers and deter them from connecting with
your brand.
Hence, if you want to create great user
experience then your design must be customer
centric and this is better echoed by the words of
Dana Chisnell
Want your users to fall in love with your
designs? Fall in love with your users.
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9. Unstructured and irrelevant content
Your website content plays a pivotal role in
driving traffic to your site. How well your
content is structured determines how successful
your site becomes. Yes! Google algorithms can
crawl easily through a structured content.
Moreover, putting appropriate titles, headings,
sub-headings, paragraphs, bullets and keywords
can help your mobile users to skim through your
pages within no time. They would appreciate that
and would come back to your site for more
relevant stuffs.
Featuring relevant, consistent, structured and
fresh content on your site can help you get a
better search engine ranking which is highly
significant for your business.
Also keep in mind to add sufficient white space
between your text and images by adding proper
margins.
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10. Ignoring testing
Your website redesign is complete now and you
have got an amazing mobile eCommerce site
developed. However, failing to test it over and
over on multiple devices before launch could be
damaging for the health of your site.
Our eCommerce development experts always make
sure to test accessibility, functionalities,
responsiveness, etc. so that if there is any
issue it can be addressed and fixed prior to
launch.
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Now its your turn
Is your eCommerce website performs well in mobile
devices? Remember not to commit the
aforementioned mistakes while redesigning your
eCommerce website. You can also talk with our
experts and get cost-effective solutions.
Would you like to help our readers with some more
common mistakes? Please be the first to let us
know by leaving your comments below.
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Now its your turn
Is your eCommerce website performs well in mobile
devices? Remember not to commit the
aforementioned mistakes while redesigning your
eCommerce website. You can also talk with our
experts and get cost-effective solutions.
Would you like to help our readers with some more
common mistakes? Please be the first to let us
know by leaving your comments below.
Originally Posted On- goo.gl/EqgEVG
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