Digital Marketing company in Chennai

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Digital Marketing
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What is Digital Marketing?

• Digital marketing is a subcategory of marketing
  that uses digital technology to place and sell
  products. Product promotion is done, not only on
  the internet, but also via Short Message Service
  (SMS), Simple Notification Service (SNS), search
  engine optimization (SEO), electronic or
  interactive billboards and other online ads (such
  as banner ads).

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The 7 big categories of online marketing are

• 1) Search engine optimization (SEO)
• 2) Search engine marketing (SEM)
• 3) Content marketing.
• 4) Social Media Marketing (SMM)
• 5) Pay-per-click advertising (PPC)
• 6) Affiliate marketing.
• 7) Email marketing.

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What is SEO(Search engine optimization )

• It is the process of getting traffic from the
  free, organic, editorial or natural
  search results on search engines like Google,
  Bing, Yohoo.
• On page Optimization
• On-Page SEO refers to how well your
  websites content is presented to search engines.
  On page optimization involves ensuring whether a
  particular webpage is structured in a manner so
  that it gets found by the search engines for
  given keywords and key phrases. 
• Off-Page Optimization
• On-Page SEO refers to how well your
  websites content is presented to search engines.
  On page optimization involves ensuring whether a
  particular webpage is structured in a manner so
  that it gets found by the search engines for
  given keywords and key phrases. 

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What is Search Engine Marketing

• SEM (Search Engine Marketing) is the process of
  gaining website traffic by purchasing ads on
  search engines.
• Search engine marketing is a form of Internet
  marketing that involves the promotion of websites
  by increasing their visibility in search engine
  results pages primarily through paid advertising
• uses paid search ads to get more web traffic
  through desktop or mobile web search. (The term
  once referred to both paid ads and SEO, but has
  since shifted to focus only on paid options.)

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What is Content Marketing?

• Content marketing is a strategic marketing
  approach focused on creating and distributing
  valuable, relevant, and consistent content to
  attract and retain a clearly defined audience
  and, ultimately, to drive profitable customer
  action
• Mainly Used for
• Increased sales
• Cost savings
• Better customers who have more loyalty

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What is Social Media Marketing?

• Social media marketing refers to the process of
  gaining traffic or attention through social media
  sites.
• Marketing Land is the sister site to Search
  Engine Land that covers all facets of internet
  marketing, including these popular topics within
  social media marketing
• Facebook
• Instagram
• Twitter
• Pinterest
• LinkedIn
• YouTube

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What is Pay Per Click?

• internet marketing in which advertisers pay a fee
  each time one of their ads is clicked.
  Essentially, its a way of buying visits to your
  site, rather than attempting to earn those
  visits organically.
• Search engine advertising is one of the most
  popular forms of PPC. It allows advertisers to
  bid for ad placement in a search engine's
  sponsored links when someone searches on a
  keyword that is related to their business
  offering. For example, if we bid on the keyword
  PPC software, our ad might show up in the very
  top spot on the Google results page.

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What is Affiliate marketing?

• Affiliate marketing is a type of
  performance-based marketing in which a business
  rewards one or more affiliates for each visitor
  or customer brought by the affiliate's own
  marketing efforts.
• What is Email marketing?
• Email marketing is the act of sending a
  commercial message, typically to a group of
  people, using email. In its broadest sense, every
  email sent to a potential or current customer
  could be considered email marketing.