Nate Wang - Web Design Trends 2018

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Web Design Trends 2018

• From AskNateWang

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Introduction

• In 2018 web design will be pointed to the user
  experience. What a surprise, right? I bet you
  didn't expect that. As the last year has gone,
  virtual reality and animations have lost their
  popularity and the simple pay attention to your
  user is fashionable again. Let's take a look in
  a web design and try to guess which trends will
  be most used.

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Menu options reduced

• Popular opinion more is more went down last
  year. Websites have chosen to reduce their menu
  buttons to 3, 4. Some studies claim that limited
  choices make people choose easily. If your client
  has chosen fast and without hesitation, he will
  come back again next time he needs something from
  your website.

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Hamburger menu gone

• Hamburger menu has been called a poor design
  choice with a reason. First, it was kind of ugly.
  Second, people can't always find easily where the
  menu was. The natural outcome for the hamburger
  menu was retirement. Spotify, for example, has
  removed it from their app menu so others will
  follow the example soon.

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Duotones trend will stay

• If you don't know what is this, just Google it.
  Websites use this technique to maximize the
  attention on their headings or menus and to
  minimize it on their imagery. It is suitable for
  websites that are visited by a lot of people who
  are focused on a clear goal and don't want
  distractions. As you may guess, a proper web
  design trend can be created after you get to know
  your clients and their goals.

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Material design

• Google loves it. It includes shapes and edges and
  colors and all good stuff from the flat design.
  Graphic shapes are not going to vanish soon so
  you should be prepared for a year full of squares
  and triangles. We believe these designs have a
  motto and it is Simple is more!

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Parallax scrolling

• This is one of the things that should go in 2018.
  This design is rather confusing than creative. A
  lot of people feel irritated by the scrolling and
  its unevenness. Unfortunately, background like
  this can't move properly with the scroller only
  and the effect is not favorable to many. In
  addition, loading time is higher which is a not
  good for a website's SEO.

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A motion should be meaningful

• Although we will see how parallax movement will
  be retired, we will be witnesses to the coming
  back of the motion but different kind of motion.
  Transitions should be coherent, like in Android's
  website.

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Valuable stock imagery

• Let's say goodbye to the old stock imagery.
  High-quality photos are here to stay, and we will
  see it like a trend in 2018. Unrepresentative
  imagery will drive away modern clients so every
  business owner should pay attention to digital
  opportunities. Of course, this doesn't mean that
  imagery will be the most important thing but it
  will be one of the most important.

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PWAs will still develop

• Progressive web apps use HTML5 browser
  technology. They will develop as long as people
  use their mobile devices to browse on internet
  yes, it is still the beginning of this era.
  Offline functionality, home screen icon and push
  notifications are just a few of the benefits.

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Fonts created by Google

• Most things Google has created become a trend so
  their fonts followed the example. Google Fonts
  service is showing fonts easily and quickly. Font
  manager allows you to convert them and highlights
  featured ones.

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Minimalism

• Minimalism combines several elements
  uncluttered UX, speed etc. As you may have
  expected, mobile devices are again in the center
  of the events. We can't rely on too much
  information in our responsive designs because the
  client will get confused. Another thing we should
  avoid is sticking a lot of content above the
  fold. Bad practice is not using enough space and
  contrast, too.
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