HOW TO OPTIMIZE FOR VOICE SEARCH (1) - PowerPoint PPT Presentation

About This Presentation
Title:

HOW TO OPTIMIZE FOR VOICE SEARCH (1)

Description:

EOFirstStep is India’s top digital marketing and SEO services company. – PowerPoint PPT presentation

Number of Views:7
Slides: 6
Provided by: Attach1
Category:
Tags:

less

Transcript and Presenter's Notes

Title: HOW TO OPTIMIZE FOR VOICE SEARCH (1)


1
HOW TO OPTIMIZE FOR VOICE SEARCH
  • Voice search is gaining popularity making several
    companies change their SEO strategies altogether.
    Today, keywords are getting more colloquial to
    enable better voice search results. Voice search
    also targets local leads who are most likely to
    become buyers in the future.

2
HOW TO OPTIMIZE FOR VOICE SEARCH
  • Why voice search?
  • Today, voice search is the most prevalent type of
    search. Research shows that 41 of adults and 55
    of teens rely on voice search every day. These
    numbers are growing constantly. Voice search is
    more alluring because it is fully hands free, it
    is fast and it also allows the user to
    multi-task.
  • With better technology available, voice search is
    also becoming more reliable. Today, the speech
    recognition error is as low as 8. Needless to
    say, optimizing your business for voice search is
    a sure shot way of improving search engine
    rankings. With voice recognition software like
    Cortana, Siri, Google Assistant becoming more
    reliable and user-friendly, the way people run
    searches has changed drastically.

3
HOW TO OPTIMIZE FOR VOICE SEARCH
  • Optimizing your website for voice search
  • The way people speak and the way they type is
    quite different. With voice search, the phrases
    are longer and more colloquial. So, the keywords
    that you choose should match this. However, there
    is more the voice search SEO than keywords. Here
    is a step by step breakdown of how you can
    improve voice search SEO for your website.
  • Focus on local leads About 22 of people are
    looking for content that is local. This means
    that businesses that run in one geographical
    location should pay a lot more attention to voice
    search SEO than the rest.

4
HOW TO OPTIMIZE FOR VOICE SEARCH
  • Voice search is here to stay. So, your SEO
    strategy should devote a large chunk to voice
    search. Creating content that is more specific
    and constantly understanding what people are
    actually searching for is the first step towards
    a successful voice SEO campaign. Remember that
    voice searches are more urgent than the typed
    ones and if your SERP ranking is good, you are
    likely to get more conversions.

5
HOW TO OPTIMIZE FOR VOICE SEARCH
  • Including an FAQ page is a great way to use the
    data that you collect from your consumers. The
    long tail plus keywords can be used in the FAQ
    page. Questions should sound more natural. You
    can also create multiple pages for better
    information capture.
  • Use tools like schema.com for better structured
    data markup. This will define information in a
    more specific manner, making it easier for the
    search engines to understand the context of the
    content that you put out.
  •  
Write a Comment
User Comments (0)
About PowerShow.com