5 Ways to choose the Right Online Reputation Management Firm

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5 Ways to choose the Right Online Reputation
Management Firm
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There is a conversation taking place about you
online and one way to see it is to google
yourself/your company. What did you find? And
did you like what you found? You have just
entered the world of ORM, or Online Reputation
Management, where you take full control of the
online conversation using a series of techniques
and strategies to ensure that people only find
relevant and positive information about you when
they search online.
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1.They will show you how they work
They will be transparent about how they work, the
time it will take to complete the project in
addition to all costs involved. They will also
provide you with sample content of their work to
see the quality of work they will do in addition
to showing you a sample of their reports.
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2.Show you their case studies

• Any relevant ORM firm will have case studies of
  their previous and current clients to show how
  they have improved their reputation both from a
  search engine and social media perspective along
  with the milestones they have achieved.

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3.They will maintain your online presence
Your presence influences your online reputation
and you need to be visible on search engines,
through the use of Search Engine Optimization
(SEO) and Search Engine Marketing (SEM) to cover
or completely remove any negative words or
attacks on your company using their experienced
marketing practices.
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4.They will create content of high quality

• To be visible on search engines you need content,
  but not any content. It should be content of
  high quality to be relevant, show up in the
  searches and entice people to read.
• A good ORM firm will prepare a great content
  marketing strategy for you to make sure what you
  put out there is relevant, informative AND search
  engine friendly.

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5.They will explain their strategy
This is all dependent on the type and amount of
work required. They will explain how they plan to
provide your brand with more positive and wider
visibility online through their strategy. They
will also explain the difference between right
and wrong types of SEO, such as Whitehat and
Blackhat SEO practices.