Importance of Hashtag for E-commerce Branding

1
Importance of Hashtag for E-commerce Branding
Making the Hashtags Work for you! For the Social
Media Marketing, your hashtags are the key to SEO
and visibility of your content and they are the
essential component in building the brand
awareness across the platforms. Hashtags can also
help you spark for your Ecommerce, search and
unite conversations happening across the
internet, and can attract new followers to your
accounts. When someone clicks on the hashtag on
any social networks, theyll automatically show
all other public posts which includes the same
hashtags. Hashtags are incredibly valuable for
the small business because it can expose your
content to the large audience and helps the
brand/business get found. They are widely used
to search for the content within the social media
networks and the search engine, means hashtags
gives you the opportunity to get your
information in front of the potential customer.
2

• Why should we use Hashtags?
• Hashtags are universal. Anyone on the social
  network can view it check it and explore.
• Creates engagement. Anyone who clicks the hashtag
  trail can see your hashtag, your profile your
  influence extends outside the boundaries of your
  own followers.
• Tweets with the hashtags get the two times more
  clicks, favorites, retweets and replies than the
  tweets without the hashtags.
• Hashtags are opportunity.
• Hashtags are simple, honest and explosive way to
  increase your engagement as an entrepreneur.
• How to use Hashtags
• If you want to maximize your hashtags potential
  across the different social media platforms, you
  need to have the proper knowledge on how to wield
  them properly using the right context. Here are
  some of the tips for you
• Be Specific
• To gain the particular audience, use the hashtags
  that you know your market will be interested in.
  For example, on Twitter, if you want to reach out
  to a group of small businesses and offer
  funding, you might want to use SmallBizAid
• Tailor your Hashtags, use according to the Social
  Media Standards.
• While hashtags have the same objectives across
  all the social platforms in the content
  categorization and discovery, they still have
  their own specific Hashtags like, Instagram,
  uses hashtags to describe or label a photo, or in
  many cases, the tools that were used to capture
  that photo.
• Twitter, on the other hand, uses hashtags to
  denote the specific conversation topics or
  trends. The micro-blogging platform curates the
  list of hashtags that might interest you based
  on the previous tweets.
• Facebook hashtags are not as popular and widely
  used compared to the twitter and Instagram.
  Clicking on the Facebook hashtag takes you to a
  list of posts that contain the same hashtag and
  results are not limited to your friends or those
  you know.

3

• Many social media platforms like Twitter,
  Facebook and Instagram have their own standards
  and guides so make sure that you understand them
  before you use the hashtags. Keep yourself
  updated with the latest buzz and trending
  hashtags on each network.
• Dont sound like the Pushy Salesman
• Instead of bombarding your posts with your brand
  name, choose the hashtags that represents or
  describes the experience or the emotions your
  brand conveys. Associate your brand with a great
  experience.
• Keep your message short
• Hashtags should be straightforward and easy to
  remember. Think of one which is quick to type.
  Shorter the phrases or the words can be
  effortless to recall and more discoverable.
  Phrases or the words should be relevant to your
  audience and should be tied up with your brand
  architecture. Otherwise, your post becomes the
  distraction and will be categorized as the spam.
• Use them sparingly
• Use hashtags to add the relevance to your posts.
  Overusing the hashtags defeat the purpose of
  trying to find the exact audience that you want.
  Having 30 hashtags in one single post is
  excessive. It dilutes your message, and you then
  come off as the desperate.
• Adding Value
• Using the hashtags is the valuable way to reach
  your potential audience and engage with them at
  the click speed. Without it, brands would have
  relied solely on the content sharing in the
  hopes that the right prospects would read their
  information and follow them someday, somehow.
• Whether to increase your followers or build your
  brand, hashtags remains one of the most powerful
  tools of social media network. Leverage them to
  grow your followings and online authority. Use
  the trendy hashtag always but your content should
  make sense when paired with these hashtags.

4
481 University Avenue, Suite 305 Toronto,
Ontario M5G 2E9, CANADA 1-416-901-6025 Montreal
1396 st Catherine Montreal, Quebec, H3G 2B7,
CANADA 1-514-900-3599 E-Mail -
MEET_at_IMEDIADESIGNS.CA https//www.imediadesigns.ca
/ https//twitter.com/imediadesigns
https//www.facebook.com/imediadesign
https//www.pinterest.com/imediadesigns/
https//www.linkedin.com/company/imedia-designs