How to build authority and trust with your financial website - PowerPoint PPT Presentation

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How to build authority and trust with your financial website

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Building authority and trust is more crucial than ever if you have a financial website. It takes time to build authority and trust, so start now. You, and your customers, will be glad that you did. – PowerPoint PPT presentation

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Title: How to build authority and trust with your financial website


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How to Build Authority and Trust with Your
Financial Website
  • Dan Stark

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(No Transcript)
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  • Teach and Educate Your Visitors

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  • If you teach someone how to do something or what
    something means, it demonstrates your expertise.

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  • Take a Deep Dive

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  • Focus on one or more specialties, because you can
    stand out as an expert among other firms in the
    same industry.

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  • Stay up to Date

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  • The financial industry is constantly evolving to
    meet the demands of a new generation of clients.

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  • Use Understandable Language

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  • If you want to connect with customers, however,
    you need to talk in a language that they will
    understand.

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Tips
  • Use impenetrable financial language
  • Explain everything to your visitors
  • Encourage them to provide feedback
  • Answer their questions in full whenever you
    have the opportunity
  • Share knowledge and be transparent to develop
    trusting relationships
  • with customers and potential customers.

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  • Engage with Customers on Social Media

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Many customers make purchasing decisions after
looking at recommendations from other users.
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  • Demonstrate that communication with your firm is
  • two way
  • Respond promptly to comments and feedback
  • Ask questions where relevant, and always be
    professional.

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  •  Generate Inbound Links

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  • If you want to build your trust and authority
    online, generating links to your website should
    be a core part of your strategy.

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3 Ways to generate quality inbound links
  • Linking to good quality blogs that deal with
    similar subject areas to yours
  • Curating content
  • Creating consistent content

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  • Any Questions?
  • Contact Dan Stark dan_at_altastreet.com
  • Find out why over 1,000 companies in the
  • financial vertical have chosen us as their go
  • to provider for Custom Website Design and
  • Development.
  • www.altastreet.com

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