Why Marketers Need to Know about Open Graph

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Why Marketers Need to Know about Open Graph
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Social media sites are the major drivers of most
of the webs traffic. Consequently, the ability
to harness the power of social Meta tags is a
vital skill for todays marketers. The tags can
affect conversions and click-through rates hugely.
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• For example, have you ever shared a link on
  Facebook only to find that the thumbnail was
  missing, or there was a totally different picture
  than you expected? Knowing just a little about
  Open Graph tags can help you tackle these
  problems.

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• Adding Open Graph tags to your website wont
  directly affect your on-page SEO, but it will
  influence the performance of your links on social
  media, so that means its worth looking into.
• Lets take a look at the most important meta
  tags for Facebook and how to optimize them for
  better sharing.

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ogtitle

• As you might guess, this is how you define your
  contents title. It serves a similar purpose as
  the traditional Meta title tag in your code. In
  fact, if Facebook doesnt find the ogtitle tag
  on your page, it uses the meta title instead.
• ltmeta propertyogtitle contentYour
  eye-catching title here /gt

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ogurl

• This is how you set the canonical URL for the
  page you are sharing. What this means is that you
  define one page that all your shares will go to.
  Its useful if you happen to have more than one
  URL for the same content (for example, using
  parameters).
• ltmeta propertyogurl contenthttp//www.yourd
  omain.com /gt

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ogtype

• This is how you describe the kind of object you
  are sharing blog post, video, picture, or
  whatever.
• In most cases, you will use the website value,
  since what you are sharing is a link to a
  website. In fact, if you dont define a type,
  Facebook will read it as website by default.
• ltmeta propertyogtype contentwebsite /gt

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ogdescription

• This meta data descriptor is very similar to the
  meta description tag in HTML. This is where you
  describe your content, but instead of it showing
  on a search engine results page, it shows below
  the link title on Facebook.
• ltmeta propertyogdescription contentYour
  entertaining and descriptive copy here, if your
  meta description is good, use it. /gt

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ogimage

• This is the most interesting Open Graph tag for
  many marketers, because a picture always helps
  content stand out. This is how you ensure that a
  particular thumbnail will be shown when your page
  is shared. It can be very helpful for your
  conversion rates.
• Make sure you set the ogimage you choose,
  otherwise Facebook will show something stupid
  like an unwanted ad banner scraped from the page,
  or nothing at all (as below). We definitely dont
  want that!
• ltmeta propertyogimage contenthttp//www.your
  domain.com/image-name.jpg /gt

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Implement Open Graph Tags

• But how do you implement OG tags? Basically,
  they belong to the ltheadgt part of your pages
  HTML.
• If you dont manage the code, youll need to
  ask web developer for help. You can prepare the
  whole package yourself using the tips above to
  save his valuable time.

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